Pure London is the UK’s leading fashion buying destination, bringing together mid-to-high end womenswear, young fashion, footwear, accessories, childrenswear, lingerie and swimwear all under one roof.
Held twice a year, every February and August at London Olympia, Pure London continually attracts over 12,000 fashion buyers each season. This August at Pure London you will find the Spring/Summer 2014 fashion trends.
Discover the latest trends and insights. Containing content 100% relevant to your business, delve into a host of insightful articles, interviews and fashion trend forecasts. Read '5 minutes with... key industry names including John Lewis Head of Womenswear, Jo Hooper, ASOS Non-Executive Director, Peter Williams and BrandAlley UK's CEO, Rob Feldman. Plus visit Pure London armed with the latest trends and buying advice from Drapers and WGSN.