Pure London | Olympia London, 23 - 25 July 2017 - Inspired by WGSN's trend forecast for AW17

Catwalks at Pure London

Inspired by WGSN's trend forecast for AW17

Don’t miss our show-stopping runways featuring menswear and womenswear fashion brands from around the show. It’s the best way to gain trend inspiration as each scene is based on WGSN’s trend forecast for AW17. Our exclusive catwalks guide you to gorgeous new pieces and style combinations.

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Catwalks Pure London

Browse the Pure London Catwalks Video Gallery:

Main Stage Catwalk Day 1 - SS17


Main Stage Catwalk Day 2 - SS17


Main Stage Catwalk Day 3 - SS17


Menswear Catwalk - SS17


Spirit Catwalk Day 1 - SS17


Spirit Catwalk Day 2 - SS17


Lavish Alice Spirit Catwalk - AW16


Unique21 Spirit Catwalk - AW16


Browse the Pure London Catwalks Image Gallery:

Main Stage Image Gallery - SS17



Spirit Catwalk Image Gallery - SS17



Main Stage Offbeat Image Gallery - AW16



Main Stage Elemental Image Gallery - AW16



Catwalks pure london archive galery

Theme for next season

For AW17, we move the focus to an energy, an intense, closed feeling. A cold sensation runs down your arm, something is not quite what it seems. Your adrenaline runs high. The excitement of being part of something undiscovered.  

Leaves have turned in the crisp air. Nature glistens in the half-light with luxurious, rich colours. Your curiosity urges you to be there. An intense moment between being and nature. A space that’s almost tangible. Let it enchant you. Let your soul be flooded. Bring this deep, eccentric drama to life. One colour, one feeing, one vision. Saturated Soul. 

Saturated Soul is inspired by WGSN’s AW17 fashion trend forecast.

Why visit Pure London

Why visit Pure London

Pure London and Pure Man is the best place to source new collections for your store, department or online showroom.

Why visit Pure London

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Why exhibit at Pure London

Pure is an order writing tradeshow with over 82% of our visitors either directly responsible or influential in purchasing decisions.

Why exhibit at Pure London

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