Inspired by WGSN's trend forecast for AW17
Don’t miss our show-stopping runways featuring menswear and womenswear fashion brands from around the show. It’s the best way to gain trend inspiration as each scene is based on WGSN’s trend forecast for AW17. Our exclusive catwalks guide you to gorgeous new pieces and style combinations.
Theme for next season
For AW17, we move the focus to an energy, an intense, closed feeling. A cold sensation runs down your arm, something is not quite what it seems. Your adrenaline runs high. The excitement of being part of something undiscovered.
Leaves have turned in the crisp air. Nature glistens in the half-light with luxurious, rich colours. Your curiosity urges you to be there. An intense moment between being and nature. A space that’s almost tangible. Let it enchant you. Let your soul be flooded. Bring this deep, eccentric drama to life. One colour, one feeing, one vision. Saturated Soul.
Saturated Soul is inspired by WGSN’s AW17 fashion trend forecast.
Why visit Pure London
Pure London and Pure Man is the best place to source new collections for your store, department or online showroom.
Why exhibit at Pure London
Pure is an order writing tradeshow with over 82% of our visitors either directly responsible or influential in purchasing decisions.