Download the agenda of Pure London

We'll be releasing the draft of the seminar agenda every week for you to download, but please note that this is likely to change during the next months, so keep coming back to check the latest available.

The agenda will be available to download soon.

Go to the live agenda

Theme

For AW17, we move the focus to an energy, an intense, closed feeling. A cold sensation runs down your arm, something is not quite what it seems. Your adrenaline runs high. The excitement of being part of something undiscovered.  

Leaves have turned in the crisp air. Nature glistens in the half-light with luxurious, rich colours. Your curiosity urges you to be there. An intense moment between being and nature. A space that’s almost tangible. Let it enchant you. Let your soul be flooded. Bring this deep, eccentric drama to life. One colour, one feeing, one vision. Saturated Soul. 

Saturated Soul is inspired by WGSN’s AW17 fashion trend forecast.

Pure london brands list

AW17 Brands

Browse our brands list of +700 womenswear and menswear Fashion brands are selections from around the world with over 60% international alongside British brands and ones to watch.

Brands list

pure london catwalks

Catwalks

Watch Menswear and womenswear trend-inspired catwalks featuring great and inspirational brands from around the show.

Pure Catwalks

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Attire

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Fab

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It's tommy lee

IFRA

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Outlimb

Schuhkurier

House of Solo

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