Pure London | Olympia London, 23 - 25 July 2017 - Inside Retail and Pure London

Inside Retail and Pure London

Inside Retail is a leading online hub for independent retailers and proudly, the new content partner for Pure London. Inside Retail aims to inspire and support the independent retail community by providing fast and easy access to practical advice from successful retailers and inspirational industry experts.

Whether you’re just getting started or you’re ready to branch out, you can find all sorts of advice, case studies, interviews and how to guides at InsideRetail.com

Inside Retail logo

'How about menswear?: What to consider when expanding into menswear'

Large brands and big name designers are scrambling to launch menswear and it is a bandwagon that indies would also be wise to jump on.

The simple fact is growth within menswear is predicted to outstrip that of womenswear.

Global Data forecasts menswear growth will increase quicker both this year and next with growth in the market set to hit 3.4% year-on-year in 2018.

Michael Kors, New Look, Lululemon and Stella McCartney are among the large retailers and designers that are tapping into the trend.

However, the move from womenswear to menswear is no easy task and there have been plenty of failures along the way.

Maureen Hinton, retail analyst at Global Data, says that if you are an indie retailer with a couple of stores you need to think hard to “determine exactly who you are targeting”.

Continue reading

Pure London and Inside Retail

The dos and don’ts of visual merchandising with Debbie Flowerday…


Press play and join Debbie Flowerday, Associate Lecturer from the London College of Fashion, at the aspirational and unique independent retailer Aida in Shoreditch. Here she’ll take you through the dos and don’ts of visual merchandising and how to make the most of your store.

Aida and London Fashion Pure London

Pure london brands list

SS18 Brands

Browse our brands list of 700+ womenswear and menswear fashion brands are selections from around the world with over 60% international alongside British brands and ones to watch.

Brands list

pure london fashion forum seminars

Fashion Lectures

Hear from key industry leaders and gain insights about latest topics to help you address current challenges and achieve sustainable business growth.


Pure london blog


Browse the latest trends and hot topics in the industry with our dedicated blog featuring key figures in the sector.

Pure blog

Sign up to stay informed

Sign up for the latest news on Pure London including new speakers and sessions on our seminar agenda, freshly released content, who is exhibiting and more. Fill in the short form to keep updated.



Sponsors & Partners

Just the title








Fashion Square







House of Solo

Hiskind Pure London