Plan your visit to Pure at Olympia London

Olympia London is easily accessible whether arriving by tube, train, car or flying into London. We’ve got some helpful tips on how to get here to ensure your journey is easy and enjoyable.

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When & Where?

Show Dates Show Times  

Sunday 12 Feb 2017
Monday 13 Feb 2017
Tuesday 14 Feb 2017

09:30 – 18:00
09:30 – 18:00
09:30 – 16:00



Olympia London,
Hammersmith Road,
London W14 8UX

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Pure London accommodation Olympia London

Where can I stay?

If you’re coming from a fair distance we recommend staying nearby overnight. The venue’s central location makes it easy to experience and take advantage of your visit to London.

As you will be part of Pure London and are therefore one of the most important people in the vicinity, you can get discounted rates.

We teamed up with Event Express and we offer you special discounted rates at a wide range of well-located hotels.


Accommodation near Olympia London

How do I get to Olympia London?

Travelling by train pure london

Travelling by train

Check out our dedicated page for travelling by train to Olympia London. Multiple options with London Underground, DLR, Southeastern trains, etc. 

Travelling by train

Travelling by road pure london

Travelling by road

Check out our dedicated page for travelling by road to Olympia London. Multiple options by car or using the London buses. 

Travelling by road

Travelling air pure london

Travelling by air

Check out our dedicated page for travelling by air to Olympia London. The closest airport to the venueis London Heathrow situated in West London.

Travelling by air

Exclusive discount: on-demand luggage delivery

Pure London has partnered with AirPortr, London’s premium luggage delivery service, to offer you bag-free travel between London’s airports and your London address. Pack as many outfits as you need and enjoy a stress free runway to runway experience when you land - AirPortr will take your luggage to your hotel so you can head straight to the show.

Pre-book the service and receive a 10% discount when quoting PURELONDON.

Go to deal

Destination Olympia London

The best bits from the local area for you to explore and make the most of your visit...

Handcrafted in 1886 Olympia London is more than an event space. It's where culture and heritage come together to create inspiring experiences for everyone who steps through their doors. But did you know our world famous venue has some hidden secrets...

Olympia London Pure London

Fashion Fiesta


Whether you're after the latest designer handbag or a vintage pair of jeans the local area offers everything keen shoppers could ask for: just 2 minutes from the venue is Westfield Shopping Centre, the capital's ultimate shopping experience.

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Olympia London Pure London

Cultural attractions


The Royal Borough of Kensington and Chelsea is home to some of the leading arts, culture and education institutions in the world. Just five minutes' walk from each other you will find: the Victoria and Albert, Science and Natural History Museums, as well as some more. 

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Olympia London Pure London

A taste of the capital

With over 17,000 restaurants in London, the capital is a haven for food fanatics. At the heart of the city, Olympia London is sorrounded by the best of the best. From top Michelin restaurants to the trendiest street food popups, traditional English pubs and delectable French patissieres.

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Pure London AW17


Join us and be confident you’re in the right place to do business, network and meet with peers.

There are hundreds of brands to discover over 3 days which would be impossible to do in a normal working week.

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Why visit Pure London

Why visit Pure London

Pure London and Pure Man is the best place to source new collections for your store, department or online showroom.

Why visit Pure London

Pure london visitor faqs

Visitor FAQs

Find answers to the most frequently asked questions and check out top tips for your visit next February 2017.

Visitor FAQs

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