Pure London | Olympia London, 23 - 25 July 2017 - Browse the latest trends and hot topics in the industry

Pure London Blog

Browse the latest trends and hot topics in the industry with our dedicated blog, featuring key figures in the sector.

If you’re not taking care of your customer, your competitor will...

Author: Melissa Wheeler

It’s a recognised truth that trying to please too many people is rarely a good strategy. This applies to retail as much as it does to life.

Many household names in the fashion industry – brands such as Jaeger, M&S and even the high street totem Next, whose total sales at Next dipped by 2.5% for the 13 weeks to 29 April 2017 - have suffered partly as a result of neglecting their core customer. By trying to widen the appeal of their brand, often courting the younger customer, they alienated their most loyal shoppers, who naturally shopped elsewhere.

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Alice collins

Fashionjobs pic

Supercharging business models with three new approaches

by Barbara Santamaria

In a globalised, technology-driven world, where the consumer is king and trends move faster than ever, what kind of strategies are fashion retailers employing to adapt themselves and survive the ever evolving consumer environment? FashionNetwork.com investigates.

Pioneer brand Burberry started embracing digital as early as 2009, when it became one of the first luxury brands to join Facebook, and a host of other labels have followed suit.

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Mathav

From proms and parties through to weddings and races, the democratisation of dressing up

by Melissa Wheeler

Henry David Thoreau, the 19th-century counterculture hero who left his world to live in a hut, said to beware of any enterprise that requires new clothes. By his account, we must be very wary of Ascot and other events where a newly bought wardrobe of coruscating novelty and shimmering offensiveness is the price of entry.

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Pure Desire – Alexandra Shulman inspires the independents with her insights on how to sell fashion

by Melissa Wheeler

As buyers flocked to Olympia for Pure London’s Autumn Winter 17/18, there was a palpable excitement in anticipation of the A-list speaker lined up for Day 1. A busy day of buying was met with a rich programme of on-stage content, the highlight of which was an insightful keynote delivery from British Vogue’s Editor-in-Chief, Alexandra Shulman

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UK Fashion outside the EU: contemplating the future post-Brexit

UK Fashion outside the EU: contemplating the future post-Brexit

 “In the fashion industry, everything goes retro except the prices.”

- Philosopher & Poet, Criss Jami, Killosophy

No introduction needed. The British fashion industry has been bracing itself for Brexit since June 23rd and now it’s a reality, evinced by rising prices and falling sales on the UK high street. There’s no point beating around the proverbial Brexit bush….

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Learning to adapt

Learning to adapt

As the fashion industry becomes even more digital, professionals embrace the power of face-to-face networking and recruitment at trade shows

With the fashion industry contributing over £28 billion to the UK and directly employing more than 880,000 people, according to the British Fashion Council and Oxford Economics, fashion is a crucial driver of economic growth and source of employment.

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Blog post by Melissa Wheeler

Blog post by Melissa Wheeler

“Change is the law of life. And those who look only to the past or present are certain to miss the future”

John F. Kennedy

The New Year is a great opportunity for change: personally, professionally and in terms of perspective. Looking to the past 12 months is crucial in order to move forwards and embrace the future with wisdom and increased insight. The fashion industry will have much to learn and consider from 2016, from Brexit through to Black Friday and consumer trends. 

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What fashion retailers need to sell to pay rent on the world's most expensive shopping streets

What fashion retailers need to sell to pay rent on the world's most expensive shopping streets

Although London is by no standards the cheapest city in the world to shop in, when it comes to the world of retailing it's not the most expensive either.

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What customers really want

What customers really want

Essentially, the retailer’s needs echo those of the consumer. At the trade shows, buyers will always be seeking to find what it is their customer wants and - more crucially – what they will want in the future. Yes, that mythical ‘crystal ball’!

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Black Friday: is it time to go cold turkey?

Black Friday: is it time to go cold turkey?

A recent report by LCP Consulting revealed that 61% of UK retailers (or at least the ones it surveyed) believe that Black Friday sales are “unprofitable and unsustainable”. 

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Pure Blog athleisure

Athleisure: Filling the market gap

Athleisure has defied everyone’s predictions and continued to grow in demand this year, long past its expected peak. 

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Pure London blog British design

British Design: The future

The British fashion industry is world renowned. We turn heads because we dare to be different. We break boundaries and change perceptions.

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Pure London blog menswear

Topping into the Menswear

Menswear is rarely out of the news these days whether it’s shows being cancelled for gender-mixed shows or dedicated stores opening.

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LookBooks & Buyers’ Review

Easily browse brands showcasing at Pure London with our monthly LookBooks and seasonal Buyers’ Review, filled with the hottest collections from all show sectors.

Delve in and get the SS18 look, including menswear, mega brands, premium brands, among others.

Latest LookBook is Buyers' Review.

 

 

 

 

View LookBooks

 

 

 

 

Why visit Pure London

Why visit

Pure London and Pure Man is the best place to source new collections for your store, department or online showroom.

Why visit Pure London

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Why exhibit

Pure is an order writing tradeshow with over 82% of our visitors either directly responsible or influential in purchasing decisions.

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