Pure London | Olympia London, 23 - 25 July 2017 - Browse the latest trends and hot topics in the industry

Pure London Blog

This is the dedicated section of Pure London to browse the latest trends and hot topics in the industry with our dedicated blog featuring key figures in the sector.

Pure Desire – Alexandra Shulman inspires the independents with her insights on how to sell fashion

By Melissa Wheeler

As buyers flocked to Olympia for Pure London’s Autumn Winter 17/18, there was a palpable excitement in anticipation of the A-list speaker lined up for Day 1. A busy day of buying was met with a rich programme of on-stage content, the highlight of which was an insightful keynote delivery from British Vogue’s Editor-in-Chief, Alexandra Shulman. That Pure had secured the industry ‘celebrity’ for their visitors showered the show with an added layer of kudos.

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Teresa May

UK Fashion outside the EU: contemplating the future post-Brexit

By Melissa Wheeler

 “In the fashion industry, everything goes retro except the prices.”

- Philosopher & Poet, Criss Jami, Killosophy

No introduction needed. The British fashion industry has been bracing itself for Brexit since June 23rd and now it’s a reality, evinced by rising prices and falling sales on the UK high street. There’s no point beating around the proverbial Brexit bush….

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Learning to adapt

By Barbara Santamaria

As the fashion industry becomes even more digital, professionals embrace the power of face-to-face networking and recruitment at trade shows

With the fashion industry contributing over £28 billion to the UK and directly employing more than 880,000 people, according to the British Fashion Council and Oxford Economics, fashion is a crucial driver of economic growth and source of employment.

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fashion jobs

Blog post by Melissa Wheeler

“Change is the law of life. And those who look only to the past or present are certain to miss the future”

John F. Kennedy

The New Year is a great opportunity for change: personally, professionally and in terms of perspective. Looking to the past 12 months is crucial in order to move forwards and embrace the future with wisdom and increased insight. The fashion industry will have much to learn and consider from 2016, from Brexit through to Black Friday and consumer trends. 

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What fashion retailers need to sell to pay rent on the world's most expensive shopping streets

By Vivian Hendriksz, FashionUnited

Although London is by no standards the cheapest city in the world to shop in, when it comes to the world of retailing it's not the most expensive either. That honour goes to New York City, Manhattan to be exact, home to the world's most expensive shopping street Upper 5th Avenue. The one-of-a kind shopping street has manage to hold to it's reigning title for the third consecutive year in the 28th edition of Cushman & Wakefield's global flagship report 'Main Streets Across the World 2016/2017.'

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Repackage rent

shoe embassy

What customers really want

By Melissa Wheeler

Essentially, the retailer’s needs echo those of the consumer. At the trade shows, buyers will always be seeking to find what it is their customer wants and - more crucially – what they will want in the future. Yes, that mythical ‘crystal ball’! This process must take into account quality, timing, margins, point of difference and seasonality, aside from the physical qualities of design and trends. As we know only too well, the perennial question - ‘what does the consumer really want?’ - is one which retailers ask themselves on a regular basis in order to stay relevant, timely, interesting and ultimately retain custom.

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Black Friday: is it time to go cold turkey?

by Lauretta Roberts

A recent report by LCP Consulting revealed that 61% of UK retailers (or at least the ones it surveyed) believe that Black Friday sales are “unprofitable and unsustainable”. 

Not only do retailers have to take a hit on margins by discounting product but it delays customers’ festive season spending, has a negative affect on subsequent post-Christmas sale activity, and the logistical demands are huge and costly (according to LCP, 27% of all Black Friday purchases made in London will be returned).

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Pure London blog black Friday

Pure Blog athleisure

Athleisure: Filling the market gap

Athleisure has defied everyone’s predictions and continued to grow in demand this year, long past its expected peak. 

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Pure London blog British design

British Design: The future

The British fashion industry is world renowned. We turn heads because we dare to be different. We break boundaries and change perceptions.

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Pure London blog menswear

Topping into the Menswear

Menswear is rarely out of the news these days whether it’s shows being cancelled for gender-mixed shows or dedicated stores opening.

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Easily browse brands showcasing at Pure London with our monthly LookBooks, filled with the hottest collections from all show sectors. 

Dive into one of them and get the AW17 look, including menswear, mega brands, premium brands, among others.

Latest LookBook is Buyers' Review.

View LookBooks

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