Pure London | Olympia London, 23 - 25 July 2017 - Browse the latest trends and hot topics in the industry

Pure London Blog

Browse the latest trends and hot topics in the industry with our dedicated blog, featuring key figures in the sector.

“Buy Well, Choose Well; Make it Last”

How it became hip to be square

Fast food; Slow food. Fast fashion; Slow fashion. It can be hard to stay in sync with the pace of life. High gear living has been substituted with high standards, with the speed of production proving to be a major issue for consumers. There’s no question that this shift in gear marks a new age in conscious consumerism, in stark contrast to our ever growing demand for instant gratification. Nowhere is this more apparent than in fashion, where the philosophy of ‘buy less, buy better’ has gained popular kudos.

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The unbreakable indie spirit – top 10 tips from successful fashion retailers

Retail is a risky business, particularly in the current economic climate. When I became editor of Attire Accessories six years ago, we just were seeing the first shoots of recovery after a financial crisis and as I write, the industry is still navigating a market steeped in austerity and now the fresh obstacle of increased business rates.

How does the indie retailer stand firm in the face of so much opposition? While many succumb to the competition of e-tail and financial outlay, others combine great buying, customer service and individuality..

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Sonia Perfetti, editor in charge of Collezioni Donna and Collezioni Haute Couture and co-editor of Collezioni New(s)tyle Donna/Accessor/Trends, talks about the main womenswear trends of the Autumn/Winter 2017 season with Peppe Orrù, London Contributing Editor at Collezioni.

The Autumn/Winter 2017 season is filled with interesting contagious and fascinating suggestions and emotions. How would you define the main moods of the season..

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London: the home of menswear

Author: Melissa Wheeler

Ever since the ‘boyfriend jean’ and the ‘boyfriend blazer’ entered fashion’s lexicon, menswear has been flexing its muscles. If it’s not the soaring sales of traditional menswear retailers such as Moss Bros (like-for-like sales for Q2 up by 5.5%), the increased profile of London Collections Men (LCM) or the fact that GQ covers have rarely featured more tailoring and less torso, then it’s gender neutral collections which are revolutionising the industry’s traditional female bias...

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The unstoppable power of social media

by Barbara Santamaria, Journalist at FashionNetwork.com

Digital is now ‘influencing’ a considerable 70% of all sales at Burberry, revealed the British luxury giant last month uncovering with real numbers the massive impact of social media in fashion.

Since the launch of Facebook in 2004 and the acquisition of Blogger by Google in 2003, social media has helped shape a new era of fashion, bringing together consumers and brands to create the world’s most important marketplace.

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The Beauty of Athleisurewear

by Alberto Caselli, editor in charge Sport & Street

In recent times, a new trend has being making its way across the Atlantic. It originally started in  California, a land obsessed with fitness and all things related, in one way or another, to well-being, and in Canada, where Lululemon launched its very successful campaign of global expansion. Thanks to social media and that ancient habit we call word-of-mouth, the new trend soon reached the British Isles shores and spread almost as quickly as wildfires. The new trend is called Athleisure.

If you think about it, Athleisure is the obvious organic evolution of the phenomenal worldwide phenomenon of leggings...

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If you’re not taking care of your customer, your competitor will

Author: Melissa Wheeler

It’s a recognised truth that trying to please too many people is rarely a good strategy. This applies to retail as much as it does to life.

Many household names in the fashion industry – brands such as Jaeger, M&S and even the high street totem Next, whose total sales at Next dipped by 2.5% for the 13 weeks to 29 April 2017 - have suffered partly as a result of neglecting their core customer. By trying to widen the appeal of their brand, often courting the younger customer, they alienated their most loyal shoppers, who naturally shopped elsewhere...

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Fashionjobs pic

Supercharging business models with three new approaches

by Barbara Santamaria

In a globalised, technology-driven world, where the consumer is king and trends move faster than ever, what kind of strategies are fashion retailers employing to adapt themselves and survive the ever evolving consumer environment? FashionNetwork.com investigates.

Pioneer brand Burberry started embracing digital as early as 2009, when it became one of the first luxury brands to join Facebook, and a host of other labels have followed suit.

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From proms and parties through to weddings and races, the democratisation of dressing up

by Melissa Wheeler

Henry David Thoreau, the 19th-century counterculture hero who left his world to live in a hut, said to beware of any enterprise that requires new clothes. By his account, we must be very wary of Ascot and other events where a newly bought wardrobe of coruscating novelty and shimmering offensiveness is the price of entry.

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Pure Desire – Alexandra Shulman inspires the independents with her insights on how to sell fashion

by Melissa Wheeler

As buyers flocked to Olympia for Pure London’s Autumn Winter 17/18, there was a palpable excitement in anticipation of the A-list speaker lined up for Day 1. A busy day of buying was met with a rich programme of on-stage content, the highlight of which was an insightful keynote delivery from British Vogue’s Editor-in-Chief, Alexandra Shulman

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UK Fashion outside the EU: contemplating the future post-Brexit

UK Fashion outside the EU: contemplating the future post-Brexit

 “In the fashion industry, everything goes retro except the prices.”

- Philosopher & Poet, Criss Jami, Killosophy

No introduction needed. The British fashion industry has been bracing itself for Brexit since June 23rd and now it’s a reality, evinced by rising prices and falling sales on the UK high street. There’s no point beating around the proverbial Brexit bush….

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Learning to adapt

Learning to adapt

As the fashion industry becomes even more digital, professionals embrace the power of face-to-face networking and recruitment at trade shows

With the fashion industry contributing over £28 billion to the UK and directly employing more than 880,000 people, according to the British Fashion Council and Oxford Economics, fashion is a crucial driver of economic growth and source of employment.

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What fashion retailers need to sell to pay rent on the world's most expensive shopping streets

What fashion retailers need to sell to pay rent on the world's most expensive shopping streets

Although London is by no standards the cheapest city in the world to shop in, when it comes to the world of retailing it's not the most expensive either.

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What customers really want

What customers really want

Essentially, the retailer’s needs echo those of the consumer. At the trade shows, buyers will always be seeking to find what it is their customer wants and - more crucially – what they will want in the future. Yes, that mythical ‘crystal ball’!

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Black Friday: is it time to go cold turkey?

Black Friday: is it time to go cold turkey?

A recent report by LCP Consulting revealed that 61% of UK retailers (or at least the ones it surveyed) believe that Black Friday sales are “unprofitable and unsustainable”. 

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Pure Blog athleisure

Athleisure: Filling the market gap

Athleisure has defied everyone’s predictions and continued to grow in demand this year, long past its expected peak. 

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Pure London blog British design

British Design: The future

The British fashion industry is world renowned. We turn heads because we dare to be different. We break boundaries and change perceptions.

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Pure London blog menswear

Topping into the Menswear

Menswear is rarely out of the news these days whether it’s shows being cancelled for gender-mixed shows or dedicated stores opening.

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LookBooks & Buyers’ Review

Easily browse brands showcasing at Pure London with our monthly LookBooks and seasonal Buyers’ Review, filled with the hottest collections from all show sectors.

Delve in and get the SS18 look, including menswear, mega brands, premium brands, among others.

Latest LookBook is Buyers' Review.





View LookBooks





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