Pure London | Olympia London, 23 - 25 July 2017 - Live conversations and debates covering fashion trends

Pure London Hangouts

The PureHangouts are brought to you by Sophy Searight, Senior Content Manager, at Ascential Events interviews the biggest names in the industry to bring you latest insights. 

Fashion tech evolution: Meaning for the Industry and translation to indie retail

We discussed fashion and retail technology developments from Pinterest to Pokemon Go. You can hear how the best retailers are responding to the changing retail environment and how you can get in on the action. 

Chair: Sophy Searight, Editor, Pure London 
Panel speaker: Rachel Arthur, Fashion, business and technology journalist and digital innovation strategist. 
Panel speaker: Navaz Batliwalla, Blogger, Disneyrollergirl

A conversation with the artist Rudolf Humm

Covering his collaboration with Pure London 2016 and his role in fashion.

"British Menswear is growing, but what's the story?"

Panel discussion covering the highly successful first steps into the sector.

Lessons learner in a career in fashion retail

Live with Claudia Batistall, Head of Womenswear Buying from House of Fraser.

Creating a relantionship that benefits you both

Lux Fix shares advice on working with designers.

Economies of Scale and Uniqueness

The next steps from Lennard Minderhoud and Vivian Hendriksz.

Beyond Retro Live

Live with CEO of Beyond Retro, who's brand has a 'passion for vintage recycling'.


For AW17, we move the focus to an energy, an intense, closed feeling. A cold sensation runs down your arm, something is not quite what it seems. Your adrenaline runs high. The excitement of being part of something undiscovered.  

Leaves have turned in the crisp air. Nature glistens in the half-light with luxurious, rich colours. Your curiosity urges you to be there. An intense moment between being and nature. A space that’s almost tangible. Let it enchant you. Let your soul be flooded. Bring this deep, eccentric drama to life. One colour, one feeing, one vision. Saturated Soul. 

Saturated Soul is inspired by WGSN’s AW17 fashion trend forecast.

Why visit Pure London

Why visit Pure London

Pure London and Pure Man is the best place to source new collections for your store, department or online showroom.

Why visit Pure London

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Why exhibit at Pure London

Pure is an order writing tradeshow with over 82% of our visitors either directly responsible or influential in purchasing decisions.

Why exhibit at Pure London

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