Pure London | Olympia London, 23 - 25 July 2017 - Pure London Press Zone

Pure London Press Zone

Pure London is a collective of buyers, influencers, retail and trend experts, dynamic brands and media curators from over 64 countries. Gathering twice a year in London, it is the UK’s definitive fashion tradeshow for premium, fashion-forward, trendsetting brands and designers from around the world.

Journalists across print and online and from small to large publications report on Pure London. If you're a member of the press interested in covering the show, use the resources below to get you started.


Easily browse brands showcasing at Pure London with our monthly LookBooks, filled with the hottest collections from all show sectors. 

Dive into one of them and get the AW17 look, including menswear, mega brands, premium brands, among others.

Latest LookBook is Buyers' Review.

View LookBooks

Pure London press releases

Show press

View Pure London’s copy-friendly press releases.

Press releases

Pure London exhibitor press releases

Exhibitor press

View copy-friendly press releases about Pure London's exhibitors.

Press releases

Pure London SS18 Brands

SS18 Brands

Browse our brands list of +700 womenswear and menswear Fashion brands are selections from around the world with over 60% international alongside British brands and ones to watch.

Brands list

Pure London visitors

Our visitors

High calibre fashion buyers from independent and department stores, multiples and e-tailers attend each season, not only to source brands, but also place orders.

Coming soon

Pure london blog


Browse the latest trends and hot topics in the industry with our dedicated blog featuring key figures in the sector.

Pure blog

Pure London images

Download images

Need an image? View and download pictures from the Pure gallery.

Download images

Download Pure London logo

Download logos

Need a logo? View and download the official Pure London logo.

Download logo

Apply for a press pass Pure london

Apply for a pass

If you are interested in covering the UK's fashion leading event, please apply for a free press pass.

Apply for a pass

More information about press:

Please contact Good Results PR.

Email: KateS@goodresults.co.uk

Telephone: +44 (0) 203 397 5180

Address: 8th Floor, 3 Thomas More Square, London, E1Y 1WY

Sign up to stay informed

Sign up for the latest news on Pure London including new speakers and sessions on our seminar agenda, freshly released content, who is exhibiting and more. Fill in the short form to keep updated.



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