Why exhibit at Pure London

Display your new collections to thousands of buyers’

The light, spacious feel, great atmosphere and beautiful backdrop of Olympia London, provides you with the best possible showroom. Showcasing at our fashion trade show gives you the opportunity to display your new collections to thousands of buyers’ that usually would be impossible to meet over 3 days.

Pure is an order writing tradeshow with over 82% of our visitors either directly responsible or influential in purchasing decisions. 52% of visitors intend to spend more than a quarter of their annual budget with brands they meet at Pure London.

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What they say

‘It’s been interesting meeting with potential retailers and being able to showcase our products and our brand. This is our second season at Pure London and we’re really happy with the results, so we’ve already rebooked for next season.’ Jeroen Dijkema, Managing Director, King Louie.


Gabriella Sanchez is a relatively new brand to British market. Pure London is great exposure for the brand, and we've had the chance to rekindle lapsed relationships and showcase our collection to new customers.' Rosana Orsi, Gabriella Sanchez.

pure london exhibitor success stories

Exhibitor success stories

Read the success stories of exhibitors and felt inspired by how they achieved their objectives and how Pure helped them.

Success stories

pure london sponsorship opportunities

Sponsorship opportunities

Take advantage of Pure London’s sponsorship opportunities, which can be tailor-made to meet your requirements. 

Coming soon

The UK Fashion Market Report

Discover the reasons why retailing occupies a large and vital part of the UK economy and how shopping has become a key leisure activity. 

This special report on “The UK Fashion Market Opportunity” brings together some of the best research and insight available to provide a comprehensive overview of retailing and the fashion sector in the UK. It helps to provide a detailed look at the reality of the market-place, from both a retailers and a consumer point of view. 

"Retailers have to become more responsive to their customers' needs and market conditions and to find new and dynamic solutions". Sir Charlie Mayfield, British Retail Consortium | John Lewis Partnership, Chairman.

Download the UK Fashion Market Report

fashion uk market report pure london

‘Pure London is the only show we do in the UK, we feel it suits us best because our products are a ‘bridge to luxury’ and we meet the right customer fit at here.’

Indranath Sengupta, Kompanero

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