Pure London | Olympia London, 23 - 25 July 2017 - Display your collections to thousands of buyers'

Why exhibit at Pure London

Display your new collections to thousands of buyers

With its electric atmosphere, a spacious, light-filled hall and stunning period architecture, Olympia London is the ideal platform from which to showcase your new collections to thousands of top retailers.

And with our carefully edited show sectors, we’ll ensure that you are perfectly positioned to meet exactly the right type of buyers.

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So who attends?

With over 7,000 high-calibre visitors attending each season to source from over 800 brands, our exhibitors are in a prime position to sell to and forge relationships with independent boutiques, multiples, department stores and online stores.

Key retailers include: Fenwick, Harrods, Liberty, Asos, Cocosa, Bottega, The Dressing Room and John Lewis.

Pure is an order writing tradeshow with over 82% of our visitors either directly responsible or influential in purchasing decisions. 52% of visitors intend to spend more than a quarter of their annual budget with brands they meet at Pure London.

Show sectors include:

Womenswear sectors Pure London

Womenswear sectors

An eclectic, premium selection of brands covering all elements of womenswear including; footwear, accessories, diffusion collections, designer brands, urban style, contemporary casual, ready-to-wear, emerging designers and evening, resort & occasion wear.

Womenswear sectors

Pure london womenswear

Spirit & Athleisure

Up-to-the-minute young fashion and street style collections for short and forward orders. One of our largest show sectors.

Spirit & Athleisure

Mat de Misaine, exhibitor success story

Established in 1990 on the coast of the Atlantic Ocean, nautical-inspired French-fashion brand, Mat de Misaine chose to exhibit at Pure London to not only strengthen relationships within the UK but meet clients from Ireland, Sweden and Germany.

“Pure London is part of our marketing strategy, to target Great Britain and Scandinavian countries. We will continue to exhibit at Pure London as it really has the international clientele we are looking for.” 

Simone Meyer, Export Manager, Mat de Misaine

All-star marketing

As a Pure exhibitor, your brand will be championed by us all year round through our PR, website and social media channels to name just a few.

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Exhibitor brochure

84% of our visitors either directly responsible or influential in purchasing. 7 in 10 visitors have or will place orders as a result of visiting Pure London.

Put your brand in front of buyers that matter, all-year round.

Pure London sales brochure

View exhibitor brochure

Apply for Pure London

Fill out the short form below and a member of the team will be in touch soon.


‘Pure London is the only show we do in the UK, we feel it suits us best because our products are a ‘bridge to luxury’ and we meet the right customer fit at here.’

Indranath Sengupta, Kompanero

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