Pure London | Olympia London, 23 - 25 July 2017 - The best place to source new collections for your store

Why visit Pure London

Pure London and Pure Man is the best place to source new collections for your store, department or online showroom. Our trade-only event also provides 3 days of discovery, content-rich insights, trend inspiration and the opportunity to network and make buying connections. 

We’re a transactional show, not just a PR showcase, meaning you can discover the products from the brands you want and order them at the show. 

Join us and be confident you’re in the right place to do business, network and meet with peers. There are hundreds of brands to discover over 3 days which would be impossible to do in a normal working week.

Register now

A wide range of sectors:


Oriental by nature and futuristic by approach. The stratosphere where scintillating constellations meet Eastern-inspired arts. Delve deeper into a unified cosmos rich in tradition, yet contemporary and authentic.

Explore eastern artistry and discover new galactic realms as you embark upon a journey of collaborative auras, a celestial rise, a cultural collision of two worlds.

Welcome to Oriental Futures.

Pure london womenswear

Pure Womenswear

pure london man menswear

Pure Man


LookBooks & Buyers’ Review

Easily browse brands showcasing at Pure London with our monthly LookBooks and seasonal Buyers’ Review, filled with the hottest collections from all show sectors.

Delve in and get the SS18 look, including menswear, mega brands, premium brands, among others.

Latest LookBook is Buyers' Review.



View LookBooks


Pure london brands list

SS18 Brands

Browse our brands list of 700+ womenswear and menswear fashion brands are selections from around the world with over 60% international alongside British brands and ones to watch.

Brands list

pure london catwalks


Watch menswear and womenswear trend-inspired catwalks featuring great and inspirational brands from across the show.


Pure Catwalks


pure london fashion forum seminars

Fashion Lectures

Hear from key industry leaders and gain insights about latest topics to help you address current challenges and achieve sustainable business growth.

Coming soon

Plan your visit to Pure london olympia london

Plan your visit

Start planning ahead and check out our dedicated page for how to get to the venue, top travelling tips and much more.

Plan your visit

Book your free ticket pure london registration

Register now

Ensure you complete the FREE registration today to attend Pure London next 23-25 July 2017 at Olympia London.

Register now

"We have come to the show for inspiration. It's much bigger than the other shows we've been to and the brands here are adapted to everybody. Pure London is versatile & spacious." 

Laura Del Gaudio, Ladieswear Specialist | Hugo Boss

Sign up to stay informed

Sign up for the latest news on Pure 2017 including new speakers and sessions on our seminar agenda, freshly released content, who is exhibiting and more. Fill in the short form to keep updated.



Sponsors & Partners

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House of Solo

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