Pure London and Pure Man is the best place to source new collections for your store, department or online showroom. Our trade only event also provides 3 days of discovery, content-rich insights, trend inspiration and the opportunity to network and make buying connections.
We’re a transactional show, not just a PR showcase, you can discover the products from the brands you want and order them at the show.
Join us and be confident you’re in the right place to do business, network and meet with peers. There are hundreds of brands to discover over 3 days which would be impossible to do in a normal working week.
Oriental by nature and futuristic by approach. The stratosphere where scintillating constellations meet Eastern-inspired arts. Delve deeper into a unified cosmos rich in tradition, yet contemporary and authentic.
Explore eastern artistry and discover new galactic realms as you immerse yourself in a journey of collaborative auras. A celestial rise, a cultural collision of two worlds.
Immerse yourself in a cultural fusion. Explore oriental futures.
Browse our brands list of +700 womenswear and menswear Fashion brands are selections from around the world with over 60% international alongside British brands and ones to watch.
Watch menswear and womenswear trend-inspired catwalks featuring great and inspirational brands from around the show.
Hear from key industry leaders and gain insights about latest topics to help you address current challenges and achieve sustainable business growth.
"We have come to the show for inspiration. It's much bigger than the other shows we've been to and the brands here are adapted to everybody. Pure London is versatile & spacious."
Laura Del Gaudio, Ladieswear Specialist | Hugo Boss
Easily browse brands showcasing at Pure London with our monthly LookBooks, filled with the hottest collections from all show sectors.
Dive into one of them and get the SS18 look, including menswear, mega brands, premium brands, among others.
Latest LookBook is Buyers' Review.
Plan your visit
Start planning ahead and check out our dedicated page for how to get to the venue, top travelling tips and much more.
Ensure you complete the FREE registration today to attend Pure London next 23-25 July 2017 at Olympia London.