Why visit Pure London

Pure London and Pure Man is the best place to source new collections for your store, department or online showroom. Our trade only event also provides 3 days of discovery, content-rich insights, trend inspiration and the opportunity to network and make buying connections. 

We’re a transactional show, not just a PR showcase, you can discover the products from the brands you want and order them at the show. 

Join us and be confident you’re in the right place to do business, network and meet with peers. There are hundreds of brands to discover over 3 days which would be impossible to do in a normal working week.

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For AW17, we move the focus to an energy, an intense, closed feeling. A cold sensation runs down your arm, something is not quite what it seems. Your adrenaline runs high. The excitement of being part of something undiscovered.  

Leaves have turned in the crisp air. Nature glistens in the half-light with luxurious, rich colours. Your curiosity urges you to be there. An intense moment between being and nature. A space that’s almost tangible. Let it enchant you. Let your soul be flooded. Bring this deep, eccentric drama to life. One colour, one feeing, one vision. Saturated Soul. 

Saturated Soul is inspired by WGSN’s AW17 fashion trend forecast.

Pure london womenswear

Pure Womenswear

pure london man menswear

Pure Man

Handpicked brands at your fingertips


Take a look at the Pure London AW 17/18 preview magazine filled with new brands and designers you won’t see anywhere else! 

View your digital copy today ahead of the upcoming show.


View the preview

Pure london brands list

AW17 Brands

Browse our brands list of +700 womenswear and menswear Fashion brands are selections from around the world with over 60% international alongside British brands and ones to watch.

Brands list

pure london catwalks


Watch Menswear and womenswear trend-inspired catwalks featuring great and inspirational brands from around the show.

Pure Catwalks

pure london fashion forum seminars

Fashion Lectures

Hear from key industry leaders and gain insights about latest topics to help you address current challenges and achieve sustainable business growth.


"We have come to the show for inspiration. It's much bigger than the other shows we've been to and the brands here are adapted to everybody. Pure London is versatile & spacious." 

Laura Del Gaudio, Ladieswear Specialist | Hugo Boss


Easily browse brands showcasing at Pure London with our monthly LookBooks, filled with the hottest collections from all show sectors. 

Dive into one of them and get the AW17 look, including menswear, mega brands, premium brands, among others.

Latest LookBook is Buyers' Review.

View LookBooks

Plan your visit to Pure london olympia london

Plan your visit

Start planning ahead and check out our dedicated page for how to get to the venue, top travelling tips and much more.

Plan your visit

Book your free ticket pure london registration

Get your free ticket

Ensure you complete the FREE registration today to attend Pure London next 12-14 February 2017 at Olympia London.

Coming soon

Past season highlights

So much inspiration at Pure London July 2016, full of new up-and-coming brands, all-time classics, key industry speakers, insightful seminars, and must-see catwalk shows. Simply put, Pure London was once again the space for individuals to express themselves, and live a life less ordinary. 

Browse the video, image and catwalk galleries from last season.




Past season highlights

Pure london past season highlights

Sign up to stay informed

Sign up for the latest news on Pure 2017 including new speakers and sessions on our seminar agenda, freshly released content, who is exhibiting and more. Fill in the short form to keep updated.



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