The idea for the Aino brand was born in the early 1990's. The goal was to create a practical and personal brand, which endured for longer than one season, in terms of both design and materials.
Aino collections are for women and they are colourful and full of joy. Aino's designs are based on the Nordic, which marries practicality with stylish fashion. Nature, Scandinavian origin and sustainable development are important values.
Aino is especially known its coats. Aino's coats are European and their purpose is to give the customer happy experiences and to help them to enjoy their everyday life.