Paula Watson

Head of Brand Selection, LUX FIX

Having worked in finance in the City for 18 years, Paula made a career change to Fashion in 2008. She worked with both new and established brands, launching new businesses to market and global wholesaling until 2013 when she joined LUX FIX as their Head of Brand Selection. 
 
LUX FIX is the grown-up woman’s alternative to catwalk fashion. The LUX FIX customer appreciates original design, superior quality and cut, but is too savvy to pay catwalk designer prices. The LUX FIX solution? Scour the country for the best under the radar boutique designers, and unite them on one easy to shop online platform. 
 
Former winner of the Pure London Best Independent Retailer Award, LUX FIX is the only marketplace focused on boutique womenswear; with over 3,000 products they already offer the widest selection of boutique fashion off the high street and new designers are added every month.

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