Pure London 2010

Pure London is the UK's leading trade fashion event. See the likes of ck Calvin Klein, Mina, Lis, Lauren Vidal, Ian Stuart London, Zandra Rhodes, Patrick Cox Handbags, Steve Madden, Chie Mihara...

Exciting announcement from Pure London:

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Pure Womenswear is split into three sections: Directional, housing inspirational brands with a focus on design and creativity for the fashion forward woman; Studio featuring contemporary bridge lines offering a wide mix of tailored and time-less collections; and Boutique, which offers exquisite evening and occasion wear for the modern woman.

Young Fashion is represented in the Spirit section of Pure London, featuring youthful creative fashion for men and women, ranging from street inspired pieces, right through to feminine and quirky designs.

The latest and most creative brands from across the accessories industry are featured on the upper level at Pure London - ranging from jewellery to bags, wraps, sunglasses, hats, hosiery and watches. Included here is the new Funky & Fresh accessory section encompassing all the must have brands for the for the trendy fashion retailer.

Dedicated to designer and contemporary footwear brands from across the world, this section (on the upper level) is divided into Design Led, Trend Led and New to Pure London – making it easier to find what you’re looking for.

Pure London SS10 Show

Click here to view the Pure London preview magazine for an exclusive sneak preview of the show this February!

Latest news from Pure London

Pure London is now 98% sold out! February will officially be our biggest show ever - be sure not to miss out, register for your free buyer tickets here

Check out the new Ethical Seminar programme for Pure London this season

See exclusive first glimpses of the launch handbag collection from Zandra Rhodes - and meet the lady herself on Monday at 11.30am where she will be taking part in a Q&A session with buyers or visit her stand upstairs in the accessory hall.

New interactive floorplan now live! Start planning your trip to Pure and see where your favourites will be in the halls

London label Prophecy returns to Pure with their latest collection

Pure London welcomes Lola Espeleta as a new addition to Spirit!

See more show news here...

Brand list

Latest News from Drapers

Roland Mouret to launch menswear
Roland Mouret is to design a menswear collection that will launch in January.

Pure Loves...

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Flight discount offer

Planning on flying to UK for Pure London 14 - 16 February 2010?

Take advantage of the exclusive discounted airfares offered to Pure London visitors by British Airways. Click here for more information..