Womenswear at Pure London February 2010
Directional, Studio & Boutique
Womenswear collections on show at Pure London are divided into three edited sections: Directional, Studio & Boutique - enabling buyers to navigate their way around the show, collections are grouped by style, branding and price points. 
79% of visitors to Pure London were interested in the Directional section*65% of visitors to Pure London were interested in the Studio section*70% of visitors to Pure London were interested in the Boutique section*
* Post show research August 2009
Directional - Inspirational brands with a focus on design and creativity for the fashion forward woman.
Brands include: Aftershock, Almost Famous, b.young, Betty Jackson Two, Blank, ck Calvin Klein, Claire.dk, Darling, Esprit, Isabel de Pedro, John Smedley, Mina, Nougat, see a full list here
Studio - Contemporary bridge lines offering a wide mix of tailored and time-less collections
Brands include: Aftersix, Cannisse, escorpion, Fred Sabatier, James Lakeland, Joules, Lauren Vidal, Mais il est où le Soleil?, Nina Jacob, Pellessimo, Peruzzi, Sahara, Sarah Pacini, Schneiders, see a full list here
Boutique - The new look Boutique section offers exquisite evening and occasion wear for the modern woman.
Brands include: Anoushka G, Ann Balon, Ian Stuart London, Ispirato, John Charles, Tina Taylor, Mascara, see a full list here
Submit an exhibitor enquiryApply to exhibit at Pure London February 2010See Prices and PackagesSee current womenswear exhibitors for Feb 2010
Retailer attendance from August 2009 included
House of Fraser / Fenwick / Selfridges / Harrods / Liberty / John Lewis / Amazon / Kilkenny Group / Bentalls / Oasis / Accessorize / Pearsons / McElhinneys / Debenhams / Allders / Arnotts / Urban Outfitters / Harvey Nichols / El Corte Ingles
Press attendance for August 2009 included
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