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Exciting announcement from Pure London: 
Label - the UK's buying event for young branded fashion  

   

        Drapers Magazine


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Young Fashion at Pure London Feb 2010

Spirit

Pure London's Young Fashion area, Spirit, offers a platform for exciting creative fashion brands for women, ranging from street inspired pieces through to feminine and quirky designs. In a high energy hall featuring it’s own catwalk, Spirit's edgy persona creates a buzz throughout the hall.

67% of visitors to Pure London were interested in the Spirit section*
Over a quarter of visitors to Pure London sell jeanswear and further 5% plan to do so in the next 12 months*
63% of visitors to Pure London say their customers are men and women aged 16-25*

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What happened in February:

The UK buying event for young branded fashion

We had the launch of Label in February. Label is the new UK event for young branded fashion. Benefiting from being next door to Pure London and the Spirit section, buyers were presented with the largest sourcing ground for young fashion. Label included brands such as Bench and Iron Fist, along with many others.
Check out the website, www.label-uk.com, or contact kelly.pey@emap.com for more information.
 .........................................................................................................................................

 People's Market  Max C  Monkee Genes  Motel

 People's Market

Max C

Monkee Genes 

 Motel

Brands who exhibited in February included: Applebottoms, Baby Phat, Chilli Pepper, Desigual, Eucalyptus, Forever Unique, Fairgorund, Gia London, ichi, Orion, Rare, Jam, Kate Fearnley, Mink Pink, nümph, Olga de Polga, Pretty Disturbia, Ruby Rocks, Sugarhill Boutique, Traffic People, Yumi, plus many more...
See the full list of Spirit brands here

Key Independents who attended Spirit included in August 2009 included:
AB10, Bread & Honey, Eden, Accent, Choice, Envy, Aftershock, Collections Group, Joy, American Pie, Cult Clothing, JULES B, Anthropologie, Diffusion, MAZE, ASOS.com, Dogfish, Psyche, Banana Collection,  Dresswell, Richmond Classics, Bullfrogs, DV8, Strides

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* Post show research August 2009

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Charming Fashion
Big Metal
Bench
Intelligent Retail
       Anna Scott
  
      Professional Beauty

     British Boutiques

Opening Times

Sunday 1 Aug: 9.30 - 6.00pm
Monday 2 Aug: 9.30 - 6.00pm
Tuesday 3 Aug: 9.30 - 4.00pm

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Pure London enquiries

Exhibitor enquiries:
T: +44(0)20 7728 3512
E: emma@purelondon.com 

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T: +44(0)20 7728 4435
E: fiona.davies@emap.com