Young Fashion at Pure London Feb 2010
Spirit
Pure London's Young Fashion area, Spirit, offers a platform for exciting creative fashion brands for women, ranging from street inspired pieces through to feminine and quirky designs. In a high energy hall featuring it’s own catwalk, Spirit's edgy persona creates a buzz throughout the hall.
67% of visitors to Pure London were interested in the Spirit section*Over a quarter of visitors to Pure London sell jeanswear and further 5% plan to do so in the next 12 months*63% of visitors to Pure London say their customers are men and women aged 16-25*
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What happened in February:
We had the launch of Label in February. Label is the new UK event for young branded fashion. Benefiting from being next door to Pure London and the Spirit section, buyers were presented with the largest sourcing ground for young fashion. Label included brands such as Bench and Iron Fist, along with many others.
Check out the website, www.label-uk.com, or contact kelly.pey@emap.com for more information.
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Brands who exhibited in February included: Applebottoms, Baby Phat, Chilli Pepper, Desigual, Eucalyptus, Forever Unique, Fairgorund, Gia London, ichi, Orion, Rare, Jam, Kate Fearnley, Mink Pink, nümph, Olga de Polga, Pretty Disturbia, Ruby Rocks, Sugarhill Boutique, Traffic People, Yumi, plus many more...
See the full list of Spirit brands here
Key Independents who attended Spirit included in August 2009 included:
AB10, Bread & Honey, Eden, Accent, Choice, Envy, Aftershock, Collections Group, Joy, American Pie, Cult Clothing, JULES B, Anthropologie, Diffusion, MAZE, ASOS.com, Dogfish, Psyche, Banana Collection, Dresswell, Richmond Classics, Bullfrogs, DV8, StridesSubmit an exhibitor enquiryApply to exhibit at Pure London February 2010See Prices and PackagesSee current exhibitors for Feb 2010
* Post show research August 2009
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