Young Fashion at Pure London Feb 2010
Spirit
Pure London's Young Fashion area, Spirit, offers a platform for exciting creative fashion brands for women, ranging from street inspired pieces through to feminine and quirky designs. In a high energy hall featuring it’s own catwalk, Spirit's edgy persona creates a buzz throughout the hall.
67% of visitors to Pure London were interested in the Spirit section*Over a quarter of visitors to Pure London sell jeanswear and further 5% plan to do so in the next 12 months*63% of visitors to Pure London say their customers are men and women aged 16-25*
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NEW FOR FEBRUARY: 
The launch of Label has just been announced. Designed to be the leading buying event in the UK for young branded fashion, Label will benefit from being located next door to Pure London, an event that consistently attracts in over 10,000 buyers. Brands like Bench and Iron Fist have already been confirmed for February.
Check out the website, www.label-uk.com, or contact kelly.pey@emap.com for more information.
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Confirmed Spirit brands for February include: Applebottoms, Baby Phat, Chilli Pepper, Desigual, Eucalyptus, Forever Unique, Fairgorund, Gia London, ichi, Orion, Rare, Jam, Kate Fearnley, Mink Pink, nümph, Olga de Polga, Pretty Disturbia, Ruby Rocks, Sugarhill Boutique, Traffic People, Yumi, plus many more...
See the full list of Spirit brands here
Key Independents who attended Spirit included in August 2009 included:
AB10, Bread & Honey, Eden, Accent, Choice, Envy, Aftershock, Collections Group, Joy, American Pie, Cult Clothing, JULES B, Anthropologie, Diffusion, MAZE, ASOS.com, Dogfish, Psyche, Banana Collection, Dresswell, Richmond Classics, Bullfrogs, DV8, StridesSubmit an exhibitor enquiryApply to exhibit at Pure London February 2010See Prices and PackagesSee current exhibitors for Feb 2010
* Post show research August 2009
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