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Exciting announcement from Pure London: 
Label - the UK's buying event for young branded fashion  

   

        Drapers Magazine


WGSN

Seminars & Trends

Drapers
Drapers: Maximising profit from Autumn 10 trends
11am Sun/Mon/Tues  (main stage)

 
Drapers presents its expert views on the contemporary womenswear trends for the autumn 10 season, with insight from a panel of retailers and brands plus exclusive information from trend forecaster WGSN. Don't miss this discussion on how to translate the catwalk looks into commercial collections and cash for your store next season. 
 
Drapers: Fashioning success from autumn 10's young fashion ranges 1.45pm Sun/Mon/Tues  (Spirit stage)
 
Drapers presents a step by step guide to the must-buy young fashion trends for autumn 10. Join the Drapers experts plus an esteemed panel of retailers and brands from this fast-moving sector for top tips on how to stay a step ahead of the high street and drive sell-throughs next season. Trend forecaster WGSN will also share its views on the forthcoming autumn collections.
 
Drapers: Footwear: A masterclass from the footwear specialists
3.45pm Sun/Mon, 10.30am Tues (upstairs, Sole Cafe)
 
Drapers hosts a Q&A with expert footwear retailers and brands. Get top tips on how to drive acccessories sales and what trends to focus on for autumn 10 as well as loads of information on the practical side of selling footwear alongside your clothing offer. 
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WSGNThe WGSN Edit: Womenswear Autumn/Winter 2010/11
2.30pm Sun/Mon/Tues (main stage)

Decoding WGSN’s Macrotrends, ensuring buyers have the information to choose the right product for the season ahead.

Covering womenswear, accessories and colour, senior retail analyst Lorna Hall will:
- Identify key top up items for the current buying season that will be your bestsellers
- Provide an in-depth look at the hottest looks emerging for next season
- Explain WGSN’s exclusive macro trends for A/W 10/11: ‘Connection’ and what they mean for your business

WGSN models will saunter down the catwalk highlighting examples of WGSN’s 3 trends for A/W 10/11 – Inventive, Useful and Emotive - exploring the theme of  ‘Connection’ a pliable framework for your product direction. Creativity has never been more important than it is today, and at the heart of it all is the importance of connection.

Take these directions as a guide to ensure your collection is a commercial success.  A must not miss presentation for buyers, designers and label owners, the presentation will run daily on the main catwalk at 2.30pm
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Intelligent Retail  Steps to online success
  1.15pm Sun/Mon (main stage)

Over the past 5 years Intelligent Retail have created over 200 eCommerce websites for independent retailers and have first hand experience of what makes a good website sell. They will answer some of the most important questions about eCommerce including:

1.How to find the right website company: Doing it right first time.
2.Generating repeat customers: How to deliver a great customer shopping experience.
3.Footfall: How to move the website from the backstreet to the highstreet. ..........................................................................................................................................

Ethical Fashion ForumEthical Seminars
4.15pm, Sun/Mon (Spirit stage)
Once again the Ethical Fashion Forum will present business seminars around ethical fashion - a must attend for retailers looking to getting buying advice and guidance on the world of ethical fashion. Click here for more information about the Ethical Fashion Forum.


Catwalk shows - Styled in line with WSGN

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Opening Times

Sunday 1 Aug: 9.30 - 6.00pm
Monday 2 Aug: 9.30 - 6.00pm
Tuesday 3 Aug: 9.30 - 4.00pm

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Pure London enquiries

Exhibitor enquiries:
T: +44(0)20 7728 3512
E: emma@purelondon.com 

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E: fiona.davies@emap.com