Seminars & Trends - Main Stage

*View programme for Young Fashion stage here



Drapers: Maximising profit from Spring 11 trends
Sun & Mon 11.15am; Tues 1pm  (womenswear stage)
 
Drapers will present their expert views on the contemporary womenswear trends for the SS11 season, with insight from a panel of retailers and brands. The discussion includes topics such as how to translate the catwalk looks into commercial collections and cash for your store next season. 
 
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Buyers Edit for SS11
Sun 3pm; Mon 3.30pm; Tues 11.30am (womenswear stage)

Decoding WGSN’s Macrotrends, expert speakers will ensure buyers have the correct information on how to choose the right product for the season ahead.

Covering womenswear, accessories and colour, senior retail analyst Lorna Hall:
- Identifies key top up items for the current buying season that will be bestsellers
- Provide an in-depth look at the hottest looks emerging for next season
- Explaine WGSN’s exclusive macro trends for SS11: ‘Connection’ and what they mean for your business

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       How to be the best business in your area
       4.30pm Mon

Focusing on the locals, Lynn Evison, a senior manager with retail and consumer goods consultants Kurt Salmon Associates, will give tips on how clever product assortment, pricing, promotions and marketing tailored to specific local needs can help independents drive sales and profit.

Lynn has worked with major European and Asian fashion retailers and brands helping them improve sales with her expertise in product development and all aspects of buying and merchandising.
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London College of Fashion: A visual merchandising work shop
(Sun 2:30, Tues 2pm)

London College of Fashion will present a Visual Merchandising workshop, providing retailers with an overview of developing concepts, merchandising techniques, how to consider store layout and display and presentation techniques.

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Ethical Seminars
Sun 12pm & Mon 2pm (Young Fashion stage)
The Ethical Fashion Forum will have a presence at PURE (STAND Z119), where it will be representing INNOVATION Award winners, the showcase of inspirational new talent in fashion design and sustainability, as well as delivering the following seminars alongside the Fairtrade Foundation:

Sunday, 12pm: Excellence in Ethical Fashion: How to combine ethics with commercial success in fashion business
 
The Ethical Fashion Forum present the commercial leaders of ethical fashion- why the ethical fashion movement is one of the fastest growing sectors in fashion and show pioneering brands who have achieved commercial success sustainably.

Monday, 2pm: Fairtrade Fashion leaders: Which brands are winning and why
 
The Fairtrade Foundation and the Ethical Fashion Forum present the case for Fairtrade fashion- what is is, why the market is growing, who is buying it, and which fairtrade brands are at the cutting edge. 

Click here for more information about the Ethical Fashion Forum


Catwalk shows - Styled in line with trends from WGSN