What's new?
What went on in February
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Drapers and WGSN kindly ran a series of Trend Presentations across the three days on the Main Catwalk. View the show timetable to see what took place.
Funky & Fresh Accessories
For the February 2010 edition, Pure London launched a new area within the successful Accessories section. Funky & Fresh housed all of those must have accessory brands for the cool, young fashion retailer.
Located on the Upper Level above the Spirit section, the Funky & Fresh section made sourcing the most relevant accessories even easier for buyers.
This is a fantastic idea to group like-minded brands together in the Accessories section. It will make buying much easier and makes perfect sense to have the young fashion accessory brands sit above the Spirit section. 
Bashir Mohammed, Director of American Pie
Newly edited footwear section
Pure London's unstoppable Footwear hall had a new look this season. Fresh editing of the section allowed buyers to source collections more easily with dedicated areas for New to Pure London, Trend Led and Design Led brands.
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