What's new?

Drapers and WGSN will be running a series of Trend Presentations across the three days on the Main Catwalk. View the show timetable to find out when these will be taking place.                

For the February 2010 edition, Pure London will be launching a new area within the successful Accessories section. Funky & Fresh will house all of those must have accessory brands for the cool, young fashion retailer.

Located on the Upper Level above the Spirit section, Funky & Fresh will make sourcing the most relevant accessories even easier for you.

This is a fantastic idea to group like-minded brands together in the Accessories section. It will make buying much easier and makes perfect sense to have the young fashion accessory brands sit above the Spirit section.  
Bashir Mohammed, Director of American Pie

Pure London's unstoppable Footwear hall is set for glory again this February with a new vision.  Fresh editing of the section will allow buyers to source collections more easily with dedicated areas for New to Pure London, Trend Led and Design Led brands.