Pure London Poll
Why visit Pure London?
Pure London is the UK’s leading fashion trade event for contemporary and directional womenswear, young fashion for men and women, accessories and footwear.
Held in February and August at Kensington Olympia, the event continually attracts 11,000+ buyers each season.
Over 950 brands are displayed over the 3 days, each hand picked for quality and representative of the middle to high end fashion market.
Pure London is split into sections, with brands being grouped by type, in order to make it easier for buyers to source the brands that they are looking for.
Womenswear (Grand Hall)
The womenswear section makes up the largest section of Pure London. Divided into three individual sections – Directional, Studio and Boutique – it provides buyers with the strongest offering of contemporary and inspirational womenswear brands.
DirectionalInspirational brands with a focus on design and creativity for the fashion forward woman.
Brands featured included Almost Famous, Betty Jackson Two and Fever.
StudioContemporary bridge lines offering a wide mix of tailored and time-less collections.
Brands featured included Lauren Vidal, Lisa Campione and Sarah Pacini.
BoutiqueExquisite evening and occasion wear for the modern woman
Brands featured included Ian Stuart London, Ruth Tarvydas and Cabotine.
Young Fashion (National Hall)
New for August 2010, Label and Spirit have joined together to give buyers the largest offering of men’s and women’s young fashion in the UK. The re-edited hall will be easier for buyers to navigate and will have a tighter focus on the very best brands the young fashion market has to offer.
Young fashion brands for women, ranging from street inspired pieces through to feminine and quirky designs. Brands included Motel, Rare, Fornarina, Pink Soda, Yumi, Orion London...see a full list here
Young branded fashion for men and women. Brands included Pepe Jeans, Freddy, Desigual, UCLA, Fly53, Skunkfunk, Monkee Genes...see a full list here
Accessories (Gallery Level)
A new addition to Accessories in February was the Funky & Fresh section, an area encompassing all the must have brands for the cool, young fashion retailer. Brands featured included Lulu Australia, Miss Sugarcane and 4 Me by Julie Bernandin.
