This is a fantastic idea to group like-minded brands together in the Accessories section. It will make buying much easier and makes perfect sense to have the young fashion accessory brands sit above the Spirit section." Bashir Mohammed, Director of American Pie

For the February 2010 edition, Pure London will be launching a new area within their successful Accessories section. Funky&Fresh will house all of those must have accessory brands for the cool, trendy fashion retailer.

Located in the National Hall Gallery above the Spirit section (the area for young fashion clothing brands) Funky&Fresh will make sourcing the most relevant accessories even easier for you. Rather than walking the entire gallery level you can either pop up the stairs directly from Spirit or from any of the staircases within Accessories to access this hall. Come and find it all in one spot!

Brands already signed up include:

Top facts:
 67% of visitors were interested in the Spirit section at Pure* – with 60% of the Pure audience being independent retailers. Buyers are always on the look out for accessories and footwear to boost their core clothing offering.

 58% of visitors sell accessories with a further 10% planning to do so in the next 12 months

 47% of visitors say their customers are women between 16 & 25* – an increase of 4% from August 2008.

*Post show research August 2009

For more information or to book your stand contact Maxine Brown, maxine.brown@emap.com or +44(0)20 7728 3515