The idea for Label started back in about June.

After working in the industry for many years Kelly Pey, Spirit's existing account manager, understood there was a need for brands in the UK to showcase their collections.  After chatting to all 'those in the know' in the business she discovered that not only do these cool up-and-coming mens brands want a trade show to grow their business but that the big brands crave a suitable UK show where they can show their entire portfolio on one stand,and either meet new indies, network with existing clients or simply increase their brand awareness and exposure.

Thus Label was born!

The name Label came about because the show is, simply put, all about the labels and brands. We are simply a vessel, so to speak, for these labels and their customers to do business at.

The ripped cardboard we're using in the creative is representative of this idea, and also a tongue in cheek nod to the vast amount of carboard boxes used in this industry!

With our past experience organsing 40º we knew we would have the suitable industry knowledge and event expertise to create a trade show that is professional and stressfree for both buyers and brands. 

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 “The UK young fashion industry has been asking Emap to launch a pan-industry buying event since the days of 40°. Brands and buyers in the young fashion market in particular have been expressing a need to do business and to network with their peers in London.

We have successfully achieved this with Spirit over the last six seasons, enabling retailers to buy into smaller and more trend-reactive brands which work closer to the season and produce new ranges regularly through the season. Spirit’s stable of young fashion women’s brands have not only enabled independent retailers to compete with the high street on trend but also to drive better profit margins.

Label has been developed primarily to complement this offer by providing a new exhibition environment dedicated to menswear and unisex labels.”

Samantha Bleasby, Event Director, Label and Pure London
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We wanted to have a bit of fun with our launch marketing campaign. We stumbled across a Mr Potato Head toy recently and loved what it represented - a blast from the past yet somehow his 'outfit' seemed to fit with the now. Retro glasses, bright green cap and big sneakers - how east London! 

Check out our production line at work: