Pure London 2010 - Pure Premium

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Pure London are proud to introduce...

Pure Premium

New for August, the opulent surrounds of the Pillar Hall at Olympia will play host to a handpicked selection of the best high end, and exclusive boutique womenswear brands from around the world.

Buyers will be able to source from over 20 leading labels before stepping next door into Pure London's main hall where over 900 brands will be on offer.

Top brands already confirmed include:

PURE PREMIUM is a brilliant concept, the perfect answer for contemporary designer brands to be housed in one location with the right adjacencies and after I saw the initial concepts, I was hooked.

A lot of UK agencies do not have a platform to show their brands to the calibre they would like. I have always felt that Pure London was not capitalising on the designer contemporary market quite as well as LFW were doing, and wondered why they did not encompass this kind of format that I am seeing in other parts of the world and Europe?

The Pillar Hall at Olympia is a great venue, strong all round PR and marketing support, attached to the main Pure hall and, most importantly of all, would and will create an important new dimension for Pure. Also, importantly for us agents, this will bring a fresh string of interested, new clients.

I sincerely wish PURE PREMIUM all the success it deserves and give thanks to the team for listening to the market and pushing for it. Give PURE PREMIUM a couple of years and it will be the BB Premium or the Gallery of Copenhagen!" Bridget Boakye, Director - Maverik Agency

For more information

For more information on exhibiting in PURE PREMIUM this August contact Katy Davis on
+44(0)20 7728 3513 katy.davis@emap.com. Please note all brands are edited by selection only.

To visit PURE PREMIUM register here now. Your Pure London badge will allow you access to the PURE PREMIUM Pillar Hall - you will receive it in the post two weeks before the show.

Access to the Pillar Hall is available directly opposite Kensington Olympia's tube station (a separate and exclusive entrance giving you one of the first looks at PURE PREMIUM).