Seminars & Trends - Young Fashion stage

Pure London’s young fashion show Spirit delivers recession-busting tips to trend-led retailers

This season Pure London is introducing a series of new, business critical seminars aimed at young fashion buyers.

Hosted on the Spirit catwalk, these presentations are geared to arming buyers with everything they need to know about the season ahead, from tackling fast fashion trends to connecting with young fashion consumers. 

SEMINAR SUMMARIES
 
Trends: Independent boutiques versus the High Street
(Sun 11:15am & 3pm; Mon 12.30pm & 3.30pm; Tues 3pm)

Fashion commentator Khabi Mirza will provide invaluable insight into the biggest Autumn 2010’s women’s and men’s trends set for the high street. With help from a panel of experts, Khabi will introduce the hottest looks on the horizon from players Topshop, River Island, M&S and Next.

Boutique buyers can learn which key AW10 trends create enough visual impact to create an in-store point of difference for their stores ensuring they stay one step ahead of the big players.

Trends will be modelled live and speakers include:
Mark Heyes, Fashion Presenter, Gmtv
Jo Hunt, Womenswear Buyer, Asos
Toni Jones, Fashion Editor, The Sun
 
Buying your way through the recession
(Sun 1pm)

A panel of respected young fashion buyers help analyse the most effective buying strategies given the challenges of the current trading climate. They explore issues including which brands to back, how to drive online sales, in-store promotions and the most effective ratios of forward-to shortorder buying.
 
The tricks and techniques of youth marketing
(Mon 1.30pm)

Get an exclusive insight into the elusive art of capturing the attention of this savvy consumer group. A panel of youth marketing experts provides an insight into how online social networking, blogs, and guerrilla marketing, can enable retailers to connect with the youth market.

Speakers include:
Will Rigg, Design Director, Fly53
Dale Hicks, Manchester Fashion Network
Nicola Clark, Features Editor, Marketing
Steve Spear, Deputy Editor, Fashion Buyer UK 
 
 
Harnessing the power of the internet:
(Tues 12pm)

Join web developers and fashion e-tailers as they give you the smartest ways of creating a cost-effective online presence, which encourages engagement and purchase.

Speakers include:
Frances Card, Consultant (Ex Cocosa)
Charlie Wade, Director, Graphic Alliance