At Pure London in February, brands exhibited their Autumn/Winter 10/11 collections, and a number of short order collections were also available at the event.

Click here for information on Pure London opening times for August 2010 and see the floorplan from February

View the event timetable from February

If you are new to Pure London, here are 10 easy steps to ensure you have a successful and enjoyable event:

By registering beforehand, you save the £20 entry fee to Pure London on the day, and receive your entry badge in the post so that you can get easy entry on the day, avoiding the queues.  Pre-register for the show and gain free entry by clicking here.

With over 950 brands to view at Pure London, catwalks, trend presentations and a whole floor dedicated to footwear and accessories, you will need to allow yourself enough time to view everything!  Most buyers find they need at least one full day at the show to take it all in.  The show opens 9.30am each day, closing at 7pm on the Sunday and Monday, and 4pm on Tuesday.

Emap has teamed up with Hotelscene, our preferred hotel booking supplier, to offer you the ability to book your accommodation for this exhibition at the most competitive rates available.
It is very easy to make an immediate hotel booking. Simply make a note of the postcode given below, click on the link provided, this will take you too the Hotelscene online booking tool, take a moment to register your details, and then make your booking.

Postcode: W14 8UX

http://travel.hotelscene.co.uk/XtCorporate/CXPages

You know your customers and area best, and what type of product you need for your shop.  Check what brands are showing at Pure London, and which would be most suitable for your store.  The brands showing at Pure London are regularly advertised in Drapers, but are also listed on the website www.purewomenswear.co.uk, and in the Pure Magazine that you’ll receive with your badge 2-3 weeks before the show if you’ve registered, so you can cherry-pick which to head for on arrival.

The event guide is for sale at the entrance of Pure London.  Costing only £5, it lists all the exhibitors with their contact details, and useful information such as if they have a minimum order, and what type of products they sell. 

Make sure you pick up a free floor plan at the entrance of Pure London.  It’s essential for finding who is where in the show (there are also large ‘You are here’ boards in the show), and means you can keep a track of which stands and aisles you have visited.

Buying can be a tiring process, so make sure you take breaks at one of the many bars and cafe at Pure London. It also gives you a chance to plan who to visit next or to review what you need to buy and from whom.

Pure London is ideal for getting a feel for the forthcoming trends, and there is plenty of trend advice on offer.  You can make your own judgements based on what’s on show, though the catwalks that are styled in line with trends provided by WGSN* and run regularly through each day of Pure London.  Drapers respected editorial team will also be at Pure London giving their predictions for the fashion next season.

* WGSN, the world's leading online research, trend analysis and news service for the fashion industry.

If you have submitted your email when you registered, either online or on your registration form, you will be sent a feedback questionnaire by email after Pure London.  This is anonymous, so please give us your feedback on the show so that we can make sure Pure London is delivering what you want.

Hopefully after a successful show, you’ll be raring to buy for next season.  The next Pure London will be 1 - 3 August 2010, so make sure you register in advance for your free badge after the February show, at www.purewomenswear.co.uk