1 - 3 August 2010

Sunday 1st August: 9.30am - 6.00pm
Monday 2nd August: 9.30am - 6.00pm
Tuesday 3rd August: 9:30am - 4.00pm

Olympia Exhibition Centre, Kensington London

Pure London is a trade fashion event for the womenswear, footwear, accessories and unisex market. There will be daily catwalk shows, both on the main stage and the Spirit catwalk, as well as trend presentations led by Drapers and general business seminars.

Over 950 brands will be showcased. For a full brand list click here

Pure London is a trade event only. Visitors include buyers from independents, multiples, department stores and online outlets. Agents, suppliers and distributors are also welcome.

There will be catwalks on both the Pure Main Stage and the Spirit Catwalk. These will be held 3 times a day. There will also be a series of host trend presentation seminars.

Yes, your badge will allow you access for any or all of the 3 days

You can register online at www.purelondon.com/register

Yes - when you get to the end of the registration form there will be a link called 'Register a colleague' to make it a bit easier

As long as you have pre-registered you will gain free entry when you arrive. Take note of your badge number and bring it along with you - there will be self service machines where you can type in your badge number and have your badge printed out. If you don't know your badge number a member of staff will be able to assist when you arrive.

No, you need to pre-register again

No, entry is free if you pre-register

Yes, the charge is £20 if you have not pre-registered

We do need to collect your name, job title, business name and address so that we can print an accurate badge and post it out to you. It is compulsory to provide your phone number and email address, however at the end of the registration form you can opt out of different forms of communication. You will then only receive an email confirmation with your badge number.

You can opt out of mailings at any time. On each email there is a link at the bottom which you simply have to click to remove yourself from the Pure subscribers list.

Yes - Tuesday 3rd August is the student day. Please register in advance to receive your badge.

Children are not encouraged to attend as this is a trade event where business is done. However, we won't turn people away if they do bring their children.

No

Yes

No - but if you are travelling from overseas please email alexandra.hanly@emap.com and we'll try and make your stay at Pure a little more comfortable

The easiest way to get to Olympia is by tube. The station - Kensington Olympia - is only 100m from the entrance and is on the district line. For more information on the tubes visit www.tfl.gov.uk

Parking at or near Olympia can be difficult and costly, but spaces may be pre-booked using Visa, Mastercard or Eurocard by calling +44 (0) 800 056 8444. For details of car parks and their location, look under ‘Travel’ at Olympia’s website www.eco.co.uk.

Wheelchairs are available on loan for use, on receipt of a refundable security deposit. We recommend that wheelchairs are booked in advance by calling 020 7598 2411 for Olympia. Your wheelchair can then be made ready for you on arrival at the venue.

Yes, there are a number of cafes and bars within the venue. To view the list of available catering outlets, please click here