By continuing to use the site you agree to our cookies policy . Accept

Pure London Logo


Pure London - 8-10 February 2014 London Olympia


Designer directions: Nicole Coste

Meet the part Parisian creative who has been called London best kept fashion secret

Read more

Color Pyramid

It must be a Wind Up

Unisex watches launched at Pure 

Read more



Jovonna grows up

More substance, new style

Read more

Fee G

Trend story: beyond black

Time for the sophisticated primaries

Read more

Catwalk Image from Pure London


Get the latest fashion trends at Pure London's bold catwalks.

View catwalks

Winners of East Anglia award

Best of British Independent Retailers' Awards

Discover some of the finest independent retailers in the UK with the Best of British Independent Retailers' Awards.

Find out the winners 

Drapers is a partner of Pure London


Fashion United Logo




Out on a Limb Logo



Retail Jeweller

     Fab - Fashion Association of Britain - a special division of bira

Attire Accessories is a Partner of Pure London

JDA logo



Boutique magazine

Drapers Jobs logo

Footwear Today Logo