8-10 February 2015 London Olympia
Expanding beyond Spain for the first time, handbag designer Natalia Machinena naturally chose Pure for the big step. Here’s what to expect from her.
The freshest new collections from a unique and powerful mix of carefully selected brands.
Never mind the high profile campaigns, you’ve always known the older generation was la plus chic
There were two truly big stories this year. What were they?
Brought to Pure by London cool-spotter Macandi Showroom.
Following her show debut, Angela Bucur can’t wait to bring Romanian womenswear brand Brise straight back
What will have the biggest impact in 2015?
Sidestep the overheads, says Pure visitor
Pure London February
Sunday 8th February - Monday 9th February:
09.30 - 18.00
Tuesday 10th February:
09.30 - 16.00
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