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Pure London - 8-10 February 2014 London Olympia

Nicole

Designer directions: Nicole Coste

Meet the part Parisian creative who has been called London best kept fashion secret

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Color Pyramid

It must be a Wind Up

Unisex watches launched at Pure 

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Jovonna

Jovonna grows up

More substance, new style

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Fee G

Trend story: beyond black

Time for the sophisticated primaries

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Catwalks

Get the latest fashion trends at Pure London's bold catwalks.

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Winners of East Anglia award

Best of British Independent Retailers' Awards

Discover some of the finest independent retailers in the UK with the Best of British Independent Retailers' Awards.

Find out the winners 

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