By continuing to use the site you agree to our cookies policy . Accept

Pure London Logo


Pure London - 8-10 February 2014 London Olympia

One of Artichoke’s pop-up layouts

Pop-up stars

In the first of a series of monthly columns, retail columnist for Fashion association of Britain, Melissa Wheeler looks at how two indies have used temporary retail to streamline their businesses.

Read more

Martin Schneider

Menswear in focus: the experts talk

Martin Schneider, owner of landmark Leeds indie Accent, talks jeans, jackets and disounts

Read more

Matt Horsted

Menswear focus: the experts talk

Matt Horsted, owner of Dartagnan, Chichester’s renowed and respected menswear destination, looks at the season ahead and the styles of the past…. 

Read more

Prince Charles

Menswear focus: the experts talk

With Pure set to launch Menswear, we open up the male style file with industry insiders. Here, Marcus Jaye, aka The Chic Geek talks beards, Hockney and finding the next big thing on Instagram

Read more

Catwalk Image from Pure London


Get the latest fashion trends at Pure London's bold catwalks.

View catwalks

Winners of East Anglia award

Best of British Independent Retailers' Awards

Discover some of the finest independent retailers in the UK with the Best of British Independent Retailers' Awards.

Find out the winners 

Drapers is a partner of Pure London


Fashion United Logo




Out on a Limb Logo



Retail Jeweller

     Fab - Fashion Association of Britain - a special division of bira

Attire Accessories is a Partner of Pure London

JDA logo



Boutique magazine

Drapers Jobs logo

Footwear Today Logo