Logo Pure

Logo Pure

The UK's premier fashion event


Discover directional brands in fashion, footwear & accessories.

Pure London is the UK’s most dynamic fashion & footwear gathering, where over 600 exclusive premium brands, emerging designers & market-leading labels reveal their anticipated Spring/Summer 16 collections. Get ready for a journey of inspiration with catwalks, trends and retail insights.

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  • Pure Premium
    • Coveted designer pieces, distinctive brands and diffusion collections
  • Aspire
    • Collections from the biggest names in British & international fashion
  • Allure
    • Effortlessly elegant daytime, evening, resort & occasion wear
  • Spirit
    • Up-to-the-minute young fashion & individual street style
  • Footwear
    • An eclectic host of niche international brands with NEW Premium Footwear 
  • Premium Footwear
    • New concept showcase of international, premium footwear brands & designers
  • Accessories
    • Must-have collections featuring Premium Accessories, Pure Rocks & Emerging Brands
  • Retail Shop
    • Solutions for every facet of your business, online to in-store and logistics 
  • Menswear
    • LAUNCHING FEB 2016

Watch the best bits from February's show

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Getting there

Olympia London

Hammersmith Road, Kensington, London W14 8UX

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Sponsors & Partners

  • Boutique
  • Drapers
  • Fab
  • Footwear Today
  • FTCT
  • UKTI
  • WGSN

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