Pure London Poll
Womenswear at Pure London
Directional | Studio | Boutique | Premium
Womenswear collections on show at Pure London are divided into edited sections: Directional, Studio, Boutique and now introducing Pure Premium - enabling buyers to navigate their way around the show, edited by selection collections are grouped by style, branding and price points.
85% of visitors to Pure London were interested in the Directional section*
Directional - Inspirational brands with a focus on design and creativity for the fashion forward woman view all Directional brands on show here69% of visitors to Pure London were interested in the Studio section*
Studio - Contemprary bridge lines offering a wide mix of tailored and time-less collections view all Studio brands on show here
70% of visitors to Pure London were interested in the Boutique section*
Boutique - The Boutique section offers exquisite evening and occasion wear for the modern woman view all Boutique brands on show here
PURE PREMIUM - Offers high end and exclusive handpicked womenswear brands in a showroom style setting. Premium brands on show include; Best Behavior, Stefanel and MardiJeudi, view more details on Pure Premium here
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* Post show research February 2010
Retailer attendance from February 2010 included
AB10 | Accent | American Pie | Arnotts | Asos.com | Beales | Bentalls | Bullfrogs | Choice | Collections Group | Cult Clothing | Debenhams | Diffusion | Diverse | Dresswell | El Corte Ingles | Envy | Fenwick | Flow | Fresh | Harrods | Harvey Nichols | Hoopers | House of Fraser | Jarrold Department Store | John Lewis | Joy | Liberty's | Macy's | McElhinneys Store | Mim & Bow | Oli.co.uk | Oliver Bonas | Pamela Shiffer | Powder | Richmond Classics | Sarah Coggles | Selfridges | Stone | Sunday Best | The Laden Showrooms | The Psyche Department Store | Thirty Three Boutique | Topshop | Urban Outfitters | Williams & Griffin
