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Pure London 8-10 February 2015 at London Olympia in the UK

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Spring/Summer 14 WGSN Macro Trends

WGSN trends

New Digital Aesthetic

N.D.A. New Digital Aesthetic

WGSN’s first macro trend, N.D.A. New Digital Aesthetic focuses on the evolving impact of digital culture on design. Enhanced brights of orange peel, hot pink and cobalt contrast with layered shades of denim, amethyst and soft grey while artificial looking luminous pastels such as limeade and ice blue offer a fresh take on neutrals.
 
Sport is the main influence for casualwear with relaxed shapes made playful through bold and distorted pattern and detail. Performance fabrics and high shine finishes update classic
sports shapes like the raglan sleeve sweatshirt. Print is key to this story so look to spots, stripes and graphic geometrics to playfully update the polo shirt dress and printed tee.
 
Formalwear features powerful angular tailoring in strong primary colours. Gloss coatings and metallic finishes add a futuristic feel to bodycon dresses and arched hem miniskirts while contrast
panelling and splicing reinvent the bodice and fitted pencil skirt.

Next Nature

Our second macro trend, Next Nature celebrates the lush organic appeal of the wild, and how plant life informs shape, surface and graphics. Nature inspires a base palette of kelp, seafoam, beetroot and plum accented by rich raspberry and bright watermelon.
 
Casualwear combines exotic floral print, amplified colour and carefree beach styling with street influenced silhouettes. Casual shapes such as the silky bomber jacket, printed skinny jean, skater skirt and sweatshirt are reworked in new cropped proportions giving them a sexy urban feel.
 
Tailoring is inspired by 20th century couture masters, combining organic structures with botanical prints. Key items such as the draped fit and flare jacket, the caped back sheath dress and the slim tapered trouser channel classic elegance while maintaining a sleek contemporary edge.
 
Occasionwear provides glamourous party looks inspired by beach glamour and 70s boho resort styling. 90s influences are strong with cut outs and sheer panels on short bodycon jersey dresses while swimwear-inspired detailing gives a sexy, body conscious silhouette.

Next Nature

Neo Geo Macro Trend

Living Design

Our last macro trend, Neo-Geo explores ideas of refinement and reconstruction in a rugged unforgiving environment. Earthy tones of terracotta and henna are punctuated by sharp red lava, yellow sunflower and enamel blue.
 
Occasionwear takes inspiration from 1970s styling and North African decoration for an elegant nomadic look. Fluid voluminous shapes on items such as the halterneck dress, maxi kaftan dress and handkerchief hem top are enhanced by traditional mosaic prints, metallic jacquards and shimmering beads and sequins.
 
Tailoring is pared back with a contrast of loose and tapered proportions offering a modern update. Sculptural splicing brings an ultra-modern feel to knee-length fitted dresses while leather panels rework long-line blazers and pencil skirts.
 
For casualwear, basics such as the poncho, open-knit top and cargo sweatpants are updated through tactile contrasts and functional elements. Weathered textures and matt-shine contrasts on basics inspire an outdoorsy luxe casual look.

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Official Sponsors of Footwear & Accessories - Highline United

Fab - Fashion Association of Britain - a division of bira

 

 

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Category Sponsor Womenswear

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