Visiting Pure London
Fashion at Pure London
Pure London is the UK’s largest and most influential fashion buying event, presenting 1,000+ brands offering contemporary womenswear, young fashion, lingerie, swimwear, childrenswear, footwear and accessories.
Held twice a year, in February and August at London Olympia, Pure London continually attracts over 12,000 fashion industry buyers each season.
Three Stages of Inspirational Seminars
Pure London is the definitive destination for fashion buying advice, thought leadership and autumn/winter trend forecasting. Get the inside information from the likes of world trend forecaster WGSN and Drapers on what consumers will want and what trends to buy into for the season ahead.
View the Pure London seminar programme
Catwalk Shows
Styled in-line with world trend forecaster, WGSN, you can discover the hottest trends in womenswear, young fashion, lingerie, accessories and footwear on our daily catwalks each season. There are three catwalks for you to choose from - see the seminar programme for more details.
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