Latest news from Pure London

Iconic British fashion label Fullcircle joins the line up in Directional womenswear section

Kate Fearnley named Cosmopolitan Ultimate Young Fashion Entrepreneur. Read more here!

Funky&Fresh section off to a storming start - brands showing include Disney Couture Jewellery, Kangol Headwear, Miss Sugar Cane and Tokyo Jane. See more info here.

Newcomers Bronx will be showing their amazing footwear range. See full story from the Pure newsletter here

ck Calvin Klein will be bringing their womenswear and accessories collection for the very first time

John Smedley returns to Pure London with their gorgeous knitwear range


Mink Pink launches in the UK at Pure London. With over 400 accounts in their home country of Australia. See full story from the Pure newsletter here 


Zandra Rhodes launches her much anticipated handbag range upstairs in Accessories


Vivien Sheriff to launch a new accessories range in February. See here for full story.


Azuni returns to Accessories after a three year break. See their profile here


Preeti Chandra, ex-LFW designer, showcases her stunning collection of feminine, floaty dresses and gowns.

Exquisite red-carpet designer Ruth Tarvydas debuts in Spotlight, a new area within Boutique that will showcase high end evening gown, show stopping designers.