Brand Focus - Bronx

Bronx Shoes' latest marketing campaign sums up the positive attitude that reverberates through the footwear brand.

With the strapline, 'Today is what you make it', the campaign sends the message that by indulging in a pair of beautiful shoes or boots you can turn a bad day into a good day or a good day into an even better one.

Known for their European flair and unique styling, Bronx shoes are designed in Holland by a team led by Frits Dijkmans, whose family has been in the shoe business for over 100 years.

The brand is sold in over 70 countries around the world and in the UK its stockists include multiples such as Schuh, Faith, Office and Dune as well as at least 200 independent stores.

Bronx prides itself on offering high-end styles at an affordable price aimed at a young consumer with a keen interest in fashion.

Each season the brand presents a pre-collection followed by the main collection and the fashion forward pronta-moda collection later in the season. There are 100-150 models in each collection with around 6 colour options.

For Spring 10 there are two main themes running through the collection - Fold and Glam, with styles inspired by vintage designs, punk and folk art.

This February will be Bronx's first showing at Pure London. A spokesman for the brand said: "Showing at Pure is the key to meet the retailer who wants to position our brand the way it deserves. It should be a retailer with love for shoes and a good sense for branding."