We are bold
We are educated
We are original
We are unapologetic
We are resilient
We are international
We are fashion
Bold in our approach, unapologetic in our creativity, educated, diverse, international, a champion of individuality, a trend-leader, resilient in unpredictable times, an agent of change and at the very heart of the fashion industry.
Our AW18/19 manifesto sets the scene towards a new direction. Celebrating fashion at its most ambitious, style at its most unabashed, all within our great cultural home, London at its most magnificent.
From the carefully edited sectors, suppliers and manufacturers we represent to the industry knowledge and smart insight we deliver, to the premium buyers we bring through our doors, we embody fashion at its purest and the passion it incites in all of us. We are Pure London.
From the buzz our show carries to the calibre of the designers we feature, to the next new trends and industry know-how we impart, see for yourself why we’re the UK’s most unmissable fashion retail event.