11-13 February 2018
Olympia London

A new Pure London direction

We are bold We are educated We are original We are unapologetic We are resilient We are international We are fashion  

We are bold

We are educated

We are original

We are unapologetic

We are resilient

We are international

We are fashion

 

Bold in our approach, unapologetic in our creativity, educated, diverse, international, a champion of individuality, a trend-leader, resilient in unpredictable times, an agent of change and at the very heart of the fashion industry.

Our AW18/19 manifesto sets the scene towards a new direction. Celebrating fashion at its most ambitious, style at its most unabashed, all within our great cultural home, London at its most magnificent.

From the carefully edited sectors, suppliers and manufacturers we represent to the industry knowledge and smart insight we deliver, to the premium buyers we bring through our doors, we embody fashion at its purest and the passion it incites in all of us. We are Pure London.

Discover the new Pure London story:

From the buzz our show carries to the calibre of the designers we feature, to the next new trends and industry know-how we impart, see for yourself why we’re the UK’s most unmissable fashion retail event.

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