With increasing numbers of consumers now scrolling through their social media more, and using social media and online channels to choose where they shop, it’s vital that brands deliver a positive experience, engage with their customers online, and take the opportunity to develop that relationship.
Over the next 5 weeks every Wednesday at 11am, tune into our new #StayingSocial webinar series where our training partner, SocialB will host a series of practical and interactive online sessions.
Register below for the webinars.
Tuesday 4th August, 2020 – 13:00 – 14:00
Join us as Samm Swain talks us through her 10 tips that she has picked up over her 25 years in Buying & Merchandising for retailers including Debenhams, Habitat, Matalan, Shop Direct and most recently Lakeland. She will talk you through her guide to landing a range with confidence, whether it's sourcing, logistics or how to cope when things don't quite go to plan, or you have to deal with the uncontrollable.....ie, a global pandemic!
Speaker: Samm Swain, Founder, Retail problem solver, former head of buying, Lakeland
Wednesday 5th August, 2020 – 11:00AM
Ever feel like you are just making blogs because you know you should? Ever wonder if people love them but never actually do anything afterwards? Blogs are an amazing content asset and when used in the right ways can draw people to your website, build trust with your brand and influence them to purchase.
Speaker: Lynsey Sweales, CEO @ SocialB
Thursday 6th August, 2020 – 16:00 – 17:00
Covid-19 has caused massive disruption to our lives, businesses and usual way of working, but has also allowed for an important time of reflection and introspection. The important question now is – what does fashion truly stand for, and how can we rebuild in a better way? Join this session to hear industry experts discuss the place of fashion in today’s new world.
Speaker: Kerry Bannigan, Conscious Fashion Campaign
Catch up on the webinars you may of missed, or rewatch as a refresher to the topics covered during the sessions.
Tuesday, 28 July 2020 – 13:00 - 14:00
As a small or independent retailer with your store or stall closed down, you may be wondering how you can get online and how you need to adapt. The online market is competitive, but there’s plenty of space for your business and there’s an audience out there waiting for you.
Speaker: Ellie Bougie-Smith, Head of Digital Marketing @ SocialB
Tuesday 21st July, 2020 – 11:00AM
Many people are struggling with lockdown. What is becoming clear, is that those who have consciously developed a resilient mindset before the current crisis appear to have been able to use the time to reflect and rethink what truly matters. Those who have never thought about it, have found the situation much more challenging.
So, what is resilience? Why does it matter? And how can you cultivate more of it yourself?
Speaker: Marie Oakes, Wellbeing Expert
Wednesday, 15 July 2020 – 11:00AM - 12:00Noon
If a customer has signed up to your newsletter or subscribed to your updates, you have an incredible opportunity to build a relationship with them. Are you capitalising on that and making sure you’re giving your customers what they want? Or, are your emails actually putting people off?
Speaker: Lynsey Sweales, CEO @ SocialB
Thursday, 9 July 2020 – 16:00 - 17:00
In the recovery from the Covid-19 crisis, ensuring sustainability remains a priority for fashion is critical. The Sustainable Development Goals, created by the UN to support industries and countries move towards a more sustainable future, are a cornerstone of this project. Join this session to learn more about what the SDGs are, how you can apply them to your business, and what impact fashion can have on the environment.
Moderator: Kerry Bannigan, Founder, Conscious Fashion Campaign
Wednesday 1 July, 2020 – 11:00AM
Making amazing content is time consuming – whether it’s posts, blogs, videos or even podcasts. We will show you where to start with creating content based on what your audience want and how to squeeze as much out each piece of content as possible.
Speaker: Lynsey Sweales, SocialB
Wednesday 24 June, 2020 – 11:00AM
We would always recommend doing 2 or 3 social media channels really well – but which ones should you choose? Join us to go through the pro’s and con’s of each channel – from Facebook to Tik Tok and all in between.
Speaker: Amy Hobson, SocialB
Wednesday 17 June, 2020 – 11:00AM
When it comes to social media it can sometimes be difficult to see the wood from the trees, and really understand if what you are doing is driving the results you want. What should you really be measuring and how? We will walk you through where to find the key metrics you need to know and our tips on how to create a report – either for yourself or someone else.
Speaker: Ed Goodman, SocialB
Wednesday 10 June, 2020 – 11:00AM
What this crisis has highlighted is the need flexibility within your business model. Many smaller businesses, not wanting to be caught out are looking at how they can make their business more resilient, and are working out to add direct to consumer to their strategy. As well as selling to wholesalers, selling via your own website and social channels is so important. There are so many things to consider and we will share with you our top 5 considerations when going direct to consumer.
Wednesday, 3 June 2020 – 11:00AM
Harnessing your customers and community to create content that you can use in your campaign is a fantastic way to not only create fresh content but harness the authenticity of your brand through the eyes of your customers. A positive product review can be difference between a customer making a purchase or shopping elsewhere.
Learn how to harness the power of user generated content such as reviews to increase your sales and bolster your brand’s image.
Speaker: Amy Hobson, Partner & Social Media Trainer, SocialB
Thursday 28 May, 2020 - 11:00AM
A lot can change within a few months, and understanding how our current situation could update our thinking around SS21 Colour Material and Finish trends are important. Join us as Sam Donnachie, Executive Creative Director at Colour Hive and Publisher of MIX Magazine profiles the influences driving consumer demands and updates the four key colour stories for the season, Alice, Clarity, Factory and Reverie.
This session will arm you with the insight you need to reinforce, or inspire, your own product development and buying choices.
Speaker: Sam Donnachie, Executive Creative Director, Colour Hive, Publisher Mix-Magazine
WEBINAR REPORT COMING SOON
Wednesday 27 May, 2020 – 11:00AM
Facebook still dominates social media, and a must for businesses. However, how much do you know about how you can grow and engage with your communities on the platform?
Join us for this interactive session, as we provide an overview of the platform, but importantly are available to answer any questions you have so that you can overcome and hurdles and really take advantage of everything it has to offer.
Speaker: Ed Goodman, Partner & Social Media Trainer, SocialB
Wednesday 20 May, 2020 – 11:00AM
Engaging your customers and followers with fresh and interactive content is a fantastic way to showcase your brand and encourage interaction with customers new and old. Finding the right content can be tricky though.
This session will run you through the does and don’ts of online content and help you form a coherent content strategy.
Speaker: Amy Hobson, Partner & Social Media Trainer, SocialB
Tuesday 19th May, 2020 – 1:00PM - 2:00PM
The nation’s fashion stores are on lockdown and, while that has had a devastating effect on sales, it hasn’t stopped them altogether. But what it most certainly has done is change consumers’ outlook and behaviour for the longer term. Join us as we discuss the findings from TheIndustry.fashion, as its Editor in Chief, Lauretta Roberts talks about their recent survey of 2,000 consumers, to understand how has this break from physical shopping has changed their behaviour and outlook.
Speaker: Lauretta Roberts
CEO & Editor in Chief, TheIndustry.fashion
Wednesday 13 May, 2020 – 11:00AM
Are you on Instagram? Are you looking at developing your account? or are you interested in understanding more about this platform and how to successfully engage with customers and drive traffic back to your site?
Join us for this interactive session, as we provide an overview of the platform, but importantly are available to answer any questions you have so that you can overcome and hurdles and really take advantage of a platform that many consider to be the future of product discovery for retail.
Speaker: Ellie Bougie-Smith, Head Of Digital Marketing, SocialB
Tuesday 12th May, 2020 - 2:00PM
For Spring / Summer 2021 we look to a world that teaches us how to be flexible, how to adapt, how to be resilient, how to live with more cooperation and hope in line with this new feeling is a palette of colour highlighted by quieter, more natural tones, as well as bursts and blooms of brilliant and stunning floral hues that cross the spectrum.
Join Laurie Pressman, VP of the Pantone Color Institute as she explores key colour trends for Spring/Summer 2021.
Speaker: Laurie Pressman, VP, Pantone Color Institute
Wednesday 6 May, 2020 - 11:00AM
At a time when we are all stuck at home, the importance of community, be it in the physical world or online, has never been more important. With increasing numbers of consumers now scrolling through their social media more, and using social media and online channels to choose where they shop, its vital that brands to deliver a positive experience and engage with their customers online, and take the opportunity to develop that relationship with its customers.
This session explores how you can build relationships and start conversations with your customers to develop an active & engaged social media community.