Covid: A Catalyst For Change in Fashion

Tuesday 23 June, 2020 – 11:00AM

The fashion industry is by far one of the worst hit across all FMCGs, due to coronavirus. The compound effect of forced store closures during lockdown, heavily disrupted supply chains and a halt of travel worldwide has already pushed some players into administration. But, once the dust settles on the immediate crisis, the industry is expected to undergo a dramatic transformation. The severity of the downturn should encourage fashion players to consider bold strategies to survive including never before considered collaboration with competitors, partnerships with suppliers and a tremendous acceleration of digitalisation and innovation.


 

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