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Who we are
Pure London x JATC is the UK's Largest Festival of Fashion
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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
Exhibitors
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This July, exhibitors and visitors gathered at the iconic catwalk for the inaugural Pure London x JATC Exhibitor Awards. These awards shine a spotlight on the innovative brands and visionary designers ...
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Andrew Xeni is a visionary technology and retail entrepreneur. After building a successful manufacturing business supplying the UK high street, Xeni went on to create eco conscious brand, Nobody’s Chi ...
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Hyve Group is excited to announce the return of Pure London x JATC and Source Fashion in February 2025, marking a significant step forward in the evolution of connecting its fashion events and launchi ...
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It is with heavy hearts that we at Pure London mark the passing of our former esteemed colleague, Louise Young.
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From textile production to international shipping, it’s safe to say that much of the fashion industry’s carbon footprint isn’t small.
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Meet Jokotola Edu-Phillips, founder of Joko Edu as we celebrate Black History Month.
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This July, exhibitors and visitors gathered at the iconic catwalk for the inaugural Pure London x JATC Exhibitor Awards. These awards shine a spotlight on the innovative brands and visionary designers ...
-
Andrew Xeni is a visionary technology and retail entrepreneur. After building a successful manufacturing business supplying the UK high street, Xeni went on to create eco conscious brand, Nobody’s Chi ...
-
Hyve Group is excited to announce the return of Pure London x JATC and Source Fashion in February 2025, marking a significant step forward in the evolution of connecting its fashion events and launchi ...
-
It is with heavy hearts that we at Pure London mark the passing of our former esteemed colleague, Louise Young.
-
From textile production to international shipping, it’s safe to say that much of the fashion industry’s carbon footprint isn’t small.
-
Meet Jokotola Edu-Phillips, founder of Joko Edu as we celebrate Black History Month.
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Letter
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This July, exhibitors and visitors gathered at the iconic catwalk for the inaugural Pure London x JATC Exhibitor Awards. These awards shine a spotlight on the innovative brands and visionary designers ...
-
Andrew Xeni is a visionary technology and retail entrepreneur. After building a successful manufacturing business supplying the UK high street, Xeni went on to create eco conscious brand, Nobody’s Chi ...
-
Hyve Group is excited to announce the return of Pure London x JATC and Source Fashion in February 2025, marking a significant step forward in the evolution of connecting its fashion events and launchi ...