• Pure London X JATC | 9-11 Feb 2025 | Olympia Events
  • Discover Fashion Magic

New colours July 2024

100%

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10,000

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500

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£250

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Peach Fuzz

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Pink Champagne

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Melon

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Plain White

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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.

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is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

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is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

Exhibitors

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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
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  • We have put together a short guide to take you through how to prep for your visit, what to expect at the show and follow up steps you may want to take. Download your guide at the link below and learn ...
  • Get noticed at Pure Origin this season with these stand tips for success. 
  • “Clothing brands and retailers should pay a penny on every garment they sell”. That’s according to MP’s, anyway. February 2019 saw many MPs get behind a scheme designed to make the fashion industry mo ...
  • We checked in with the founder of Rowdy Couture, Leon M. Yisrael to find out more about how Rowdy Couture is marking its place in the fashion industry with bold and brilliant designs. 
  • Making fashion work from home

    24 Apr 2020 Emma Wilder
    As our living rooms and dining tables have transformed into our offices, our wardrobes have seen a slight change too. I thought I’d share some of our working from home fashion tips and ideas…
  • With Pure London less than one week away, it's high time we got to know this season's keynote. 

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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
Loading
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    • M
  • We have put together a short guide to take you through how to prep for your visit, what to expect at the show and follow up steps you may want to take. Download your guide at the link below and learn ...
  • Get noticed at Pure Origin this season with these stand tips for success. 
  • “Clothing brands and retailers should pay a penny on every garment they sell”. That’s according to MP’s, anyway. February 2019 saw many MPs get behind a scheme designed to make the fashion industry mo ...

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