New colours July 2024

100%

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10,000

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500

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£250

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Peach Fuzz

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Pink Champagne

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Melon

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Plain White

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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.

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is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

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is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

Exhibitors

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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
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  • Rachel Sheila Kan is a Sustainable Fashion Consultant and Founder of Circular Earth, that supports businesses to embrace circularity and move forward in their sustainability journey. In her live semin ...
  • Instagram is a great free tool to sell your products and connect with your customers and if you're new to the platform it can be challenging to know how to leverage it and show up and sell. On their l ...
  • As the retail industry moves on from its pandemic recovery phase, the appetite for expansion continues to develop. What can you do to prepare for business growth in the current economic environment? E ...
  • Pure London announces a show-stopping new brand from the retail legend behind Next, George at ASDA and PER UNA at Marks & Spencer, GWD by George Davies will be showcased at the forthcoming event. 
  • Pure London will be opening its doors this Valentine’s weekend and launching #PureLondonLoves a competition to win an exclusive 30 minute 1 to 1 consultancy session bespoke to the retailer with Pure L ...
  • Pure London, the global fashion buying platform for womenswear, accessories, jewellery, and footwear taking place on 12th – 14th February 2023 at Olympia London, has joined forces with Istanbul Appare ...

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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
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  • The inaugural Pure London x JATC show, the London festival of fashion, will launch an array of brands into the UK market when it opens its doors on the 11-13th February 2024 at the iconic Olympia Lond ...
  • The inaugural Pure London x JATC show, the London festival of fashion, taking place from the 11-13th February 2024, is set to shine with a line-up of glamorous collections across womenswear and jewell ...
  • Pure London x JATC, the UK’s largest Festival of Fashion, has announced their exclusive content programme for the inaugural show at Olympia London 11th-13th February. 

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