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Pure London x JATC is the UK's Largest Festival of Fashion
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Peach Fuzz
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Pink Champagne
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Melon
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Plain White
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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
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Find out what item of clothing makes Saffa from Finesser Clothing, the happiest, where in London he likes to shop and who their favourite British designer is… -
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Roberta Bindi, editor-in-charge of Collezioni Accessori and Collezioni Bambini and co-editor of New(s)tyle Collezioni Donna/Accessori/Trends, leads us into the labyrinthine world of accessories for th ... -
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Read our 60 second interview with Eliana Dominelli to hear about her most memorable fashion moment, her favourite British designer and the 3 words she'd use to describe what London means to her...