New colours July 2024

100%

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10,000

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500

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£250

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Melon

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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.

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is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

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is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
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  • 60 seconds with Unisono

    60 seconds with Unisono

    07 Dec 2017 Pure London
    Read where Tomasz from Unisono finds inspiration for their collection...
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  • 60 seconds with Paolo Petrone

    60 seconds with Paolo Petrone

    07 Dec 2017 Pure London
    Find out what item of clothing Paolo, from Paolo Petrone, can't live with out, their favourite British designer and more..
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  • 60 seconds with Anel

    60 seconds with Anel

    07 Dec 2017 Pure London
    Find out where Elena from Anel, find inspiration for her womenswear collection, her favorite item of clothing and where in London she likes to shop.
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