New colours July 2024

100%

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10,000

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500

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£250

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Pink Champagne

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Melon

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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.

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is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

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is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

Exhibitors

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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
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  • Hyve Group is excited to announce the return of Pure London x JATC and Source Fashion in February 2025, marking a significant step forward in the evolution of connecting its fashion events and launchi ...
  •     As one of the UK’s largest fashion trade shows, Pure London x JATC naturally brings in an impressive number of visitors each and every season from some of the industry’s most exciting retailers, b ...
  •   Our office is abuzz with excitement, and not just because of the football. Pure London x JATC is really ‘just around the corner’. We are awash with amazing exhibitors and have an awesome speaker lin ...
  • This July Pure London x JATC, the UK’s festival of fashion, will continue their commitment to fostering emerging talent and supporting the next generation of fashion innovators by partnering with Grad ...
  • Guest post: Thakane Bazill With over 8 years of experience in the fashion and apparel industry, Thakane is an expert in sustainable supply chain strategy, business development, and consulting. Her ext ...
  • Guest writer: Rikke Biehl. Rikke, founder of Delogue, leverages extensive fashion industry experience to help companies achieve their potential. Her passion for fostering collaboration and transparenc ...

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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
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  • At Pure London x JATC, making your exhibitor stand 'stand out' is essential. Your booth should attract potential customers and partners, leaving a lasting impression. Here is a simple guide on creatin ...
  • This July, exhibitors and visitors gathered at the iconic catwalk for the inaugural Pure London x JATC Exhibitor Awards. These awards shine a spotlight on the innovative brands and visionary designers ...
  • Andrew Xeni is a visionary technology and retail entrepreneur. After building a successful manufacturing business supplying the UK high street, Xeni went on to create eco conscious brand, Nobody’s Chi ...

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