New colours July 2024
Who we are
Pure London x JATC is the UK's Largest Festival of Fashion
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Peach Fuzz
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Pink Champagne
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Melon
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Plain White
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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
Exhibitors
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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
We're sorry, but we couldn't find any results that match your search criteria. Please try again with different keywords or filters.
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Pure London x JATC, the festival of fashion, is thrilled to announce its return together with JATC for the second season. Set to take place July 14th - 16th July 2024, at the iconic Olympia, this comb ... -
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Pure London x JATC, the UK’s leading festival of fashion, will return as a combined show for the second season, from 14th-16th July 2024 at the iconic, Olympia London. -
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Pure London x JATC, the UK’s largest festival of fashion, has revealed its theme, Immersive Encounters, for the July 2024 show. Drawing inspiration from the latest trends curated by the show’s new tre ... -
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Among the many insightful sessions at February’s Pure London x JATC was Amy Hobson’s masterclass on ‘Using Social Media for Business with Limited Resource’. Part of Social B, Amy’s presentation offere ... -
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In the journey towards a more sustainable fashion future, understanding and adhering to evolving sustainability legislation has become vital for fashion companies worldwide. At Pure London x JATC, we' ... -
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In the wake of ever-mounting environmental concerns, the fashion industry finds itself at a critical crossroads. At Pure London x JATC, we recently hosted a thought-provoking panel discussion, "Fashio ...
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Pure London x JATC, the festival of fashion, is thrilled to announce its return together with JATC for the second season. Set to take place July 14th - 16th July 2024, at the iconic Olympia, this comb ...
-
Pure London x JATC, the UK’s leading festival of fashion, will return as a combined show for the second season, from 14th-16th July 2024 at the iconic, Olympia London.
-
Pure London x JATC, the UK’s largest festival of fashion, has revealed its theme, Immersive Encounters, for the July 2024 show. Drawing inspiration from the latest trends curated by the show’s new tre ...
-
Among the many insightful sessions at February’s Pure London x JATC was Amy Hobson’s masterclass on ‘Using Social Media for Business with Limited Resource’. Part of Social B, Amy’s presentation offere ...
-
In the journey towards a more sustainable fashion future, understanding and adhering to evolving sustainability legislation has become vital for fashion companies worldwide. At Pure London x JATC, we' ...
-
In the wake of ever-mounting environmental concerns, the fashion industry finds itself at a critical crossroads. At Pure London x JATC, we recently hosted a thought-provoking panel discussion, "Fashio ...
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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
We're sorry, but we couldn't find any results that match your search criteria. Please try again with different keywords or filters.
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Our office is abuzz with excitement, and not just because of the football. Pure London x JATC is really ‘just around the corner’. We are awash with amazing exhibitors and have an awesome speaker lin ... -
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This July Pure London x JATC, the UK’s festival of fashion, will continue their commitment to fostering emerging talent and supporting the next generation of fashion innovators by partnering with Grad ... -
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Guest post: Thakane Bazill With over 8 years of experience in the fashion and apparel industry, Thakane is an expert in sustainable supply chain strategy, business development, and consulting. Her ext ...