New colours July 2024

100%

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10,000

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500

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£250

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Pink Champagne

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Melon

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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.

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is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

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is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

Exhibitors

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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
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  • London: the home of menswear

    14 Sep 2017 Melissa Wheeler
    Ever since the ‘boyfriend jean’ and the ‘boyfriend blazer’ entered fashion’s lexicon, menswear has been flexing its muscles.
  • “Buy Well, Choose Well; Make it Last”

    12 Jul 2017 Melissa Wheeler
    It can be hard to stay in sync with the pace of life. High gear living has been substituted with high standards...
  • Retail is a risky business, particularly in the current economic climate. When I became editor of Attire Accessories...
  • Although it is true that the winter season is usually less glamorous than the summer season, it must be admit...
  • In a globalised, technology-driven world, where the consumer is king and trends move faster than ever...
  • What customers really want...

    08 Dec 2016 Melissa Wheeler
    Essentially, the retailer’s needs echo those of the consumer. At the trade shows, buyers will always be seeking...

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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
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  • Exhibitor tips for post-show success

    27 Feb 2020 Emma Wilder
    3 top tips to help you see real ROI on your time at Pure London…
  • It was a pleasure to sit down with Elena Todary, buyer and founder of The Collaborative Store, to find out more about what she does and why she was at Pure London.
  • Despite last weekend's stormy weather Pure London pulled it out the bag, delivering another exciting Festival of Fashion. Take a look at some of the best bits.

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