Our response to Covid-19

With COVID-19 continuing to dominate the news and conversations in our communities, we want to let you know that Pure London and Pure Origin are still planned to take place 19-21 July at Olympia London.

This is an unprecedented and fast-developing situation and we are monitoring and following global developments closely.

This is an extremely challenging time for the fashion industry. Bringing people together is at the heart of what we do, and we are proud to be a part of this industry as we face these uncertain times. We will do whatever we can to stay connected with our communities, and support our customers, staff, suppliers and partners through it.

We are in constant contact with health authorities and the World Health Organisation and will provide an immediate update should the situation develop further.

If you have any questions regarding exhibiting at the SS21 event, please contact:

Pure London   Pure Origin