22-24 July 2018
Olympia London

Pure London visitor zone

The visitor zone is your destination to plan your itinerary for Pure London and optimise your visitor experience 365 days of the year. 

Sign up to the visitor zone

What is the visitor zone?

The visitor zone is your personal destination to plan your visit to Pure London AW18/19. You will be able to save your favourite items (i.e. brands, products, seminars, etc.) to a wish list, print them or even email them directly to yourself. We've worked hard to provide you with an additional feature called "discover" which offers you content based on your interests and website behaviour.

  • Save your favourites
  • Print your favourites
  • Email your favourites
  • Discover new content

Where can I find my login details?

After you have registered for your free Pure London ticket you will receive an email with your login details for the visitor zone which will consist of a username and password.

Look out for the email titled:

"IMPORTANT INFO – Your Visitor Zone Log In Details”

Why do I need to plan my trip to Pure London?

Pure London is a large show with a great selection of over 700 fashion brands. Planning which items you want to see in advance will improve your experience.

Creating a shortlist before the show on the visitor zone will direct your journey through the areas most relevant to you. 

Plan a route so that you will require less time to navigate at the show and have more time to discover new items.

How can the visitor zone help me?

Browse the Pure London website whilst seamlessly adding your favourites all in one place.

Shortlist the items you want to see and plan your route at the show to make the most of your day.

At Pure London access the visitor zone on your mobile to remind yourself which items you want to see. Add new items you discover to your visitor zone to review later.

After Pure London use the visitor zone to review which brands you'd like to contact and purchase from.

How can I add something to my favourites?

Browse the website or the visitor zone and click on the heart displayed next to the item.

The item will automatically be saved to your favourites in the visitor zone.

Remember that you must be logged in for the item to save.

What is the white bar along the bottom?

When logged in you may notice a white bar along the bottom of your screen with your name on it. This bar is your quick access to the visitor zone.

  • Freely browse the site and save items to your favourites whilst staying logged in to the visitor zone.
  • Click on your name to launch the visitor zone at any time.
  • See a live counter of the items you favourite.

What can I find in the dashboard?

  • See the items that are popular with other visitors.
  • See the items you recently added to your favourites.

What can I find in favourites?

  • See all the items you've added to your favourites
  • Print your favourites
  • Email your favourites to yourself or somebody else

What can I find in discover?

  • See items you might like based on your favourites
  • See items you might like based on your interests
  • See items that are popular with other visitors
  • See our featured items

What can I find in profile?

  • Your profile details (please note that any changes made to your profile will only apply to your visitor zone profile, they will not change on your Pure London badge).
  • Tags - these are the tags associated with your profile.
  • Account - your email address and password.

What if I don't like a recommended item?

Don't like something recommended to you in the visitor zone?

No problem!

Simply click on the thumbs down icon next to the heart to let us know that you don't like it.

Where can I change my password?

In the Visitor Zone go to

  • Profile
  • Click on 'Edit Profile'
  • Select Account
  • Select 'Edit Password'


Sign up to the visitor zone

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