Pure AW Showroom

The Pure A/W Showroom

The February 2022 edition of Pure London will be held at the Saatchi Gallery in a natural combination of art and fashion. Taking place alongside Scoop, The Pure London Showroom will kickstart the A/W season, featuring a hand-picked selection of inspiring British and International collections.

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Why pure?


of visitors have purchasing responsibility


of retailers are returning visitors


visitor density improvement YOY in 2021

  • “I have enjoyed the experience of Scoop x Pure and the buyers are good, I have been quite pleased with the quality of the buyers. 50% of my orders have been with new customers. The whole point of the show was to get new customers which has worked.”
    Gregor Lock, Ochre Cashmere
    In reference to Scoop x Pure 2021