Pure London AW19 - Sunday highlights

On opening day we looked to the future of fashion, examining sustainability, tech and trends amongst other things.

We heard from the United Nations as they explored our Power of One campaign, and from keynote speaker Katharine Hamnett, fashion designer and activist.

There's still lots more to come.

Don’t forget to visit our eight catwalk shows taking place across the show. Brand new for this season is the Pure Origin Stage which will feature three trend- and material-led SS20 catwalks to inspire you for the season ahead.

View the floorplan (PDF)

Register Today

Keynote Exclusive: Katharine Hamnett CBE

Katharine Hamnett CBE fashion designer, activist and icon took to the stage.

Anne-Lise Kjaer  talked to Katharine all about ethics, sustainability and her story of bringing campaigning back to fashion today.


Library couldn't be loaded. It might not be active.

Coming up at Pure

700+ brands from all over the world


Browse brand list

Sunday seminar sessions

Start planning your visit to the show

Plan your visit

Plan your visit pure london ss19

Check out our dedicated page to continue planning your visit to Pure London 2018.

Plan your visit


Olympia London accommodation pure london ss19

As you will be part of Pure London, you can get discounted rates around Olympia.


Visitor FAQs

Pure London visitor FAQs

Browse the visitor FAQs section to find the answers you're looking for.

Visitor FAQs

Newsletter Signup

Get all the insights delivered straight to your inbox
every month with the Pure London newsletter 


Sponsors and Partners