25 May 2023

Episode 19: How to connect with Gen Z?


 

Generation Z, also known as Gen Z, is the demographic cohort born between the mid-1990s and the mid-2010s. This generation is known for its digital proficiency, social consciousness, and global perspective. As the first generation to grow up entirely in the digital age, Gen Z has unique characteristics and values that set them apart from previous generations. How can businesses connect with Gen Z? Austin Okolo, Co-Founder & CEO of The Gen Z Club and Erifili Gounari, Founder and CEO of The Z Link talk with our Content Editor, Lina Vaz, about this hot topic.

Pure London caters to every fashion buying requirement, showcasing a meticulously curated selection of the most sought-after and thrilling UK and international brands spanning womenswear, accessories, shoes, and jewellery. Get your free ticket for our upcoming show.

 

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