Pure London Blog

Pure London Blog

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  • From her most memorable fashion moment to her wardrobe essential, get the low down from Didi Eziefula, creative mind at EZiRA RANE, in today’s “60 seconds with…”. What is your most memorable fashion m ...
  • Contrary to popular belief, the life of bricks and mortar retail is far from over. In fact, the offline store is making a comeback. Having spoken to independent shop owners from around the country, I ...
  • Get a glimpse into the world of Elizabeth An’Marie, with Shelby Fuller. Find out what inspires Elizabeth An’Marie collections and what fashion means to Shelby. Who’s your favourite fashion designer? A ...
  • Made-to-order: the future of fashion?

    29 Mar 2019 Emma Wilder
    “Clothing brands and retailers should pay a penny on every garment they sell”. That’s according to MP’s, anyway. February 2019 saw many MPs get behind a scheme designed to make the fashion industry mo ...
  • When we think of the word “trend” we generally think of the latest looks and most of-the-moment styles. But how many of our trends are actually brand new? Whilst a trend is generally synonymous with c ...
  • With spring around the corner, it’s high time we all got out of our winter grey and black funk. The Spring/Summer season is known in the fashion world as being the time to break out the colour and re- ...
  • The Pure London buzz attracts buyers from companies big and small to the halls of Olympia London each and every season. It’s always exciting to hear from the big names, like Selfridges, John Lewis and ...
  • Bricks and mortar or ecommerce? Virtual reality or real-life experiences? The future of fashion retail has so many possibilities. Like so many facets of the fashion industry, retail is an ever-evolvin ...
  • 60 seconds with... Hope Macaulay

    15 Mar 2019 Emma Wilder
    From mythical creatures to what makes London the place to be, I spoke with designer Hope Macaulay to find out a little bit more about her eponymous label and what inspires her work.
  • Despite the gloomy economic outlook and uncertainty over Brexit, buyers seemed upbeat and ready to place healthy orders for a/w 19.

  • If there’s one thing I noticed at Pure London’s AW19/20 edition, it’s that going green is rising up the agenda for businesses, consumers and suppliers alike – and it’s rising fast.
  • The AW19/20 Post Show Guide is here!

    12 Mar 2019 Emma Wilder
    Pure London might be over for another season, but we’re keeping the Festival of Fashion alive for a little bit longer.
  • Pure London prides itself on being a future-facing show and our catwalks and content programmes are nothing if not forward thinking.
  • The Pure London buzz attracts buyers from companies big and small to the halls of Olympia London each and every season. It’s always exciting to hear from the big names, like Selfridges, John Lewis and ...
  • 60 seconds with... Olivia Welsh

    08 Mar 2019 Emma Wilder
    Need a quick fashion fix? Today, I’ll be speaking to Olivia Welsh, the creative brain behind womenswear brand Olivia Annabelle, on her favourite fashion moments, where she gets her inspiration and wha ...
  • The Pure London newsletter is back and it’s got a brand new content editor! In this month’s edition, I’ll be taking you through some of my highlights from my very first season at Pure London as the content editor.

  • The Pure London newsletter is back and it’s got a brand new content editor! In this month’s edition, I’ll be taking you through some of my highlights from my very first season at Pure London as the content editor.

  • The Pure London newsletter is back, and it’s got a brand new content editor! In this month’s edition, I’ll be taking you through some of my highlights from my very first season at Pure London as the content editor.
  • With Pure London AW19/20 over, we thought we'd turn to some of our partners, to find out more about them and what they thought about the show. Today, we sit down with Keely Stocker, Editor-in-Chief at ...
  • Meet the Indies… Meera Kumar, Lounge of Lewes The Pure London buzz attracts buyers from companies big and small to the halls of Olympia London each and every season. It’s always exciting to hear from ...
  •   Retailers the world over will have heard the following old chestnut: “the customer is always right”. But how can the customer always be right when it’s becoming increasingly apparent that the custom ...
  • Activist and icon, Katharine Hamnett CBE created a stampede for her infamous Second Referendum Now and Fashion Hates Brexit slogan t-shirts as she gave them away for free to the audience after her talk at Pure London today.
  • Mary Creagh MP – “Fashion has been marking its own homework for too long

  • In Conversation with Lucy Siegle on Monday 11th February at 12.30pm Leading festival of fashion, Pure London is delighted to welcome Chair of the Environmental Audit Committee (EAC) Mary Creagh MP to ...
  • With Pure London and Pure Origin just a few weeks away, we’re getting ready to celebrate some of the most exciting brands, designers, suppliers and manufacturers from around the world. In the run up t ...
  • Power of One being adopted across ITE Group’s portfolio of fashion and retail shows including the Spring and Autumn Fairs. Last year, festival of fashion Pure London launched the hallmark Power of One ...
  • When it comes to design, colour is so key – but why? Ahead of her appearance at Pure London AW19/20, I sat down with Abigail Bruce, Marketing Director at Pantone, to find out more about Pantone’s colo ...
  • See the latest Turkish brands who will be showcasing their AW19-20 collections at Pure London
  • The AW19/20 edition of the Pure London Purely Pure lookbook.
  • It’s no secret; sustainability’s kind of a big deal in fashion right now. As big brands, designers and retailers step up to the eco-friendly plate, we thought we’d explore the topic a bit more and tak ...

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