Pure London Fashion Brands


Hall: Ground Level Stand: I70
  • Climate action
  • Decent work and Economic growth
  • Gender Equality
  • Reduced inequalities
  • Responsible consumption and production
  • South America
  • Gen Z
  • Asia
  • Europe
  • Sweatshirts & fleeces
  • North America
  • Skirts
  • Sportswear
  • Tops & t-shirts
  • Clothing

Interactive fashion - 1,618 gives you opportunity to make your own personalized fashion
New era has come and it is time to redefine traditional fashion. New technologies, new ways of communication, new generation, new way of thinking, social media, online trade etc. are forcing every industry, including fashion, to change and adopt. It is challenging but inspirational at the same time.
We developed “Express yourself” concept based on the idea that every human being is unique and perfect and personal style should express that point of view. We have a new vision of fashion that is based on the idea that the person themselves should create their own expression of style, not by wearing finished items of widespread brands, but using simple items as an empty canvas for making personal fashion statements. Also, our new collection is not for men, not for women, not unisex, it is gender neutral.


31230 Arilje



Contact Exhibitor

  • Sweatshirt with phantom hoodie
  • Sweatshirt / Dress with mesh botoom.
  • Long Sweatshirt / Jacket
  • How to customize 1,618 collection.
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