Annafie London Ltd

Stand: Y54
  • Clothing
  • Childrenswear
  • South America
  • Asia
  • Europe
  • Australia
  • Middle East
  • North America
  • Africa
  • Bubble at Pure

Established in 2005 Annafie creates beautiful clothing for babies and children – traditional pieces that transcend fashion and stand the test of time. 

London based owner Leonie von Schweinitz, mother to two boys and two girls, took over the company recently and is keen to maintain the values that have made Annafie such a well loved brand. The fabrics used are of the highest quality, the seams and adornments sewn to last and the hand smocking and embroidery painstakingly applied by skilled craftspeople – each piece taking approximately 8 hours to complete.

With the ongoing reports about throw-away fashion and the detrimental affect it has on our environment, Annafie’s collection is designed to appeal to a conscientious market keen to purchase quality clothing from a responsible source. 

With the concept of hand-me-downs gaining popularity again, Annafie is proud to be producing future heirlooms that will be lovingly passed down through the family.

As a mother herself, Leonie is keen for her children to be dressed as children – not mini adults – and she’s already busy designing new additions to compliment the current collection. Staying faithful to Annafie’s original ethos, her focus is on durable, easy-to-wear pieces that allow children to play and explore freely.

The Duchess of Cambridge has given the label her royal seal of approval too, with her eldest son having been photographed in an Annafie outfit. No surprise that the now aptly named Prince George romper is the collection’s best seller!

Annafie’s latest collection puts a contemporary twist on some of their classic styles and bestsellers. New florals and brighter colours combine with the cutest new picture-style embroideries and traditional smocking, to create their best range yet! Dedicated to making exquisite, beautifully crafted future heirloom pieces, Annafie’s attention to detail remains second to none - all dresses are lined and each tiny button covered with fabric.

This season Annafie looks forward to introducing their new sun and cloud embroidered dresses, along with flamingo smocking, ballet-slipper smocking and cute ballet mice – designed to make every little girl’s (and mummy’s and daddy’s!) heart beat faster! 

They will also be introducing a new classic style dress, with a ruffled collar, 3/4 length sleeves and a full skirt, perfect for any special occasion, as well as lots of new pyjamas for both girls and boys. Their new range includes dresses and rompers, nightwear, bibs and christening gowns.

Address

United Kingdom

Website

http://www.annafie.com

Contact Exhibitor


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Annafie London Ltd exports to:
  • Africa
  • Asia
  • Australia
  • Europe
  • Middle East
  • North America
  • South America
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