Pure London Fashion Brands


The success of ASU CLOTHING is two-fold. Our manufacturing unit is based in New Delhi, India and our showroom in Paris. This allows us to showcase our collection to our European customers rapidly, without them having to travel to India and catering to the fast and ever changing needs of the retail fashion industry. ASU CLOTHING was founded with a vision of offering Scandinavian levels of service to European customers wishing to manufacture in India.

ASU CLOTHING creates 6 main collections per year, plus several express collections and offer quick lead-times thanks to our family owned factory.
We have our design team based in Delhi and Paris, and we work with our client’s designers as well. We understand the need for our customers to constantly see new developments, and we are very good at this.

Our factory, Invention India is fully audited with BSCI, WRAP & SMETA accreditations. We have a capacity of manufacturing 75000 pieces a month. We specialize in both woven & knit qualities. All manufacturing is done in-house, we do not outsource any of our production. In-line and final inspections are carried out by TUV SUD and once again checked in our warehouse in Paris, France. Wash testing of fabric and final garments is done by Intertek and/or SGS.




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